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Future of Digital Communications
There may be many things open for debate about the future for organisations, but one thing is clear and consistent – whatever it holds, it will be digital. Take a look into the future of corporate communications and get a feel for what to expect from the burgeoning digital revolution.
Distributed Working :-
One of the benefits of high-speed internet connections and easily affordable hardware is the ability to work anywhere. It’s a great opportunity for organisations to cut back on their physical space and look instead to locate team members around the country, or even around the world. Such communications aren’t even tied to a physical location any longer as smart phones and tablets handle video and voice calls over cellular data and Wi-Fi with ease.
Digital communications may replace many face-to-face discussions.
If a company wants the best possible minds to work with them on projects, geography is no longer a constraint and travel expenses a thing of the past. While it can sometimes be helpful to get people together in one room or have a product that can be handled, digital communication technologies are advancing such that the ability to bring people together in real time in a way that feels natural and distribute products that can be shared and handled is improving every day. Flat screens with built in cameras make interaction via video link feel more natural than ever, while the rapidly developing field of 3D printing means that sharing a product could be as simple as sending the template to a far-flung outpost and linking up online.
Real and virtual worlds collide :-
One way in which organisations are starting to see the benefits of digital communications and their impact on interactions with clients and customers is where the digital and real-life experiences come together. Take a look around at events, product packaging and shopping experiences and you’ll see an increase in the ways that corporations are encouraging clients and customers to share their real-life experiences via digital means.
The rapid expansion in the use of smart phones in the general population means that people are shopping in a different way, and this will continue to evolve. Even when shopping in person, people are using their phones to check websites for the lowest prices, best deals and other enticements such as vouchers and rewards for choosing one retailer over another. Once they have the product in their hand, they can instantly provide their review and encourage their fellow shoppers to buy a particular product or warn them against it, making digital communication a powerful marketing tool and a huge boon or big problem depending on how well a product is received.
New insights :-
Digital communications between corporations and their clients is a growing area where gaining new knowledge from the data that flows through digital communications is a product in itself. Every time someone makes an impression on a website or shares their views on social media, it generates yet more data that can be analysed to gain new insights into buyer behaviour and opinions on the company that were previously much more difficult to access.
Taking data from digital communications and using it to analyse the high-level content it contains can help organisations to understand what consumers value about the products or services they offer and play to those strengths.
Digital communications offer a range of opportunities both within corporations and in conversation with clients and consumers. With the ability to distribute the workforce to gain access to the best talent wherever they may be and gain greater insight into what about the company is valued by its customers, organisations have the opportunity to build their strengths and minimise the things that hold them back.
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