Online sales are steadily growing each year. Currently, more than 40 percent of the world’s population have made purchases on the Internet. People in the United States alone spend more than $340 billion annually at online stores. As technologies evolve, those who operate eCommerce sites need to evolve as well. There are several things your site needs to be capable of for the upcoming years.
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Things Your eCommerce Site Should Be Capable
Clean Responsive Design
Although it’s common practice in today’s business world to develop a responsive website for mobility, there are other aspects that need to be focused on as well. Fast servers, optimized graphics, clean coding and more all play a role in the speed of your eCommerce site. As most shoppers will abandon a cart if it takes longer than three seconds to load pages, you need to make sure your mobile storefront is fast and fluid.
Social Media Integration
Social media accounts for a large portion of sales that happen annually at many eCommerce sites. It also contributes to building the brand’s reputation online as a professional in the specific field. Your eCommerce platform needs to be able to take advantage of these social channels to help streamline the process.
Mobile Back-end Access
Not everyone has the time to sit at a computer all day and monitor the eCommerce site. Platforms that support back-end mobile access allows you to keep an eye on operations and sales while being on the move. With the right app installed, you can be advised in real-time of any changes or notifications regarding the online store almost instantly.
Integrated Email Campaign Management
Email is still one of the most cost efficient and effective methods of marketing on the Internet. If you want any website to be successful in today’s world, you may want to consider running these kinds of campaigns. An eCommerce platform with integrated message controls can help keep the process streamlined. Autoresponders based on specific customer behavior and history can give the experience a more personalized aspect to potential buyers.
Popular Payment Gateways
There are a variety of ways people pay for goods online. While a large portion of buyers will use debit and credit cars, you don’t want to alienate those who use online banking platforms such as PayPal. The more versatile the site is for accepting payments, the more customers are capable of using their own preferred method of paying.
Analyzing data will always be an important facet to maintain the eCommerce site. Information regarding your target audience, physical location, most popular products and more will help you develop strategies for continued improvement of the site. It can help you discover everything from products you need to keep in plentiful supply to which areas you need stronger marketing campaigns.
When it comes to developing a strong and reliable online store, you need to have shopping cart eCommerce software that is capable of helping you succeed in the years to come. Every person that is not shopping at your location is spending money at your competitors. Provide a more robust experience to your visitors and turn one-time shoppers into frequent buyers. 😀