Internet Marketing SEO

How the World of SEO Has Changed?

We all love Google and no matter how many of annoying and enthralling updates it swirls our way, we are going to adore it all along. Ever since the time when everyone accepted that Google is the industry giant, people figured out way how to trick the search engine and make their way to top. Then emerged Google updates like Panda and Penguin, and they changed the SEO world altogether.

How SEO World Has Changed?

How SEO World has Changed?

How SEO World has Changed?

SEO, Now and Then:

Today, Search Engine Optimization is not what it used to be a few years ago. A couple of years ago, getting ranking by acquiring SEO services was as easy as learning a few tricks within a week and you are set to go. now it is a whole new world.

“How the scenario has changed regarding SEO techniques with a comparison of their previous and recent effect?

Let us show you the difference:

Keyword density:

Then: A few years back, keyword density of 5% was also considered viable. It was another name of keyword stuffing. The more you used the keyword, the higher you ranked!

Keyword Density

Keyword Density

Now: keyword stuffing or using the keyword in an unnatural way is definitely a bad practice. Using carefully selected keywords and using their variations is the right way of getting things done. If the keyword is used naturally and in the right place, using it even once will serve the purpose.

Blog commenting:

Then: back then, people used to find any high ranking blog and post their link in the comments of irrelevant (or relevant) posts to get ranked. You could even see desperate people doing ridiculous things like commenting on a blog post about furniture trends with their back links for the shampoo they are selling.

Blog Commenting

Blog Commenting

Now: Bloggers have grown and so has the search engine. Now, only well-crafted comments about the blog post above are published. The aim of blog comment should be to ‘comment on the blog’, not to comment on how well you can sell your product.

Blog Commenting Sites List

Content writing:

Then: Content writing was something that even a fifth grader could do. Content being published on the web was largely duplicate content (simple Copy and Paste), spun content (spun using free spinning tools) or low quality content (that was hardly informative or non-marketing).

Content Writing

Content Writing

Now: Content writing is being seen as a specialized way of delivering expert knowledge. Highly skilled people are being hired to perform the writing tasks after thorough research and deliberate thinking on the subject matter. Duplicate content is not tolerated in any domain, and spinning is simply unjustifiable.

Content Marketing Tips

Link Building:

Then: Link building was considered the core of Search Engine Optimization in older days. As many links as you could create from as many sources were considered helpful and every website was eager to hire lowest bid freelancers to create back links for their website.

Link Building

Link Building

Now: After Google’s two updates, link building has become a very strategic process and only genuine links that are built in a natural way are given value by the search engine.

Read: How SEO Is Changing


Then: In the past, people use to create blogs and websites for the sole purpose of putting them up for advertisements and earning money through them. Such websites are full of advertisements flashing in all directions, and not to mention the nuisance of pop-up ads.



Now: Gone are the days when websites with little or no informational value existed on the web to make money through advertisements. It is not like they don’t exist anymore – they do, but they are not a part of SEO world any longer.

This was just a brief overview to tell you what works in the SEO world and what must have been abandoned long ago.

Happy SEO!

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About the author

Harshil Barot

Harshil Barot is a Computer Geek, Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak, Music Lover and Digital Marketing Specialist. He also helps companies to grow their online businesses. At Just Web World he Writes about Blogging, WordPress, SEO, Business, Technology and Computer Tips and Tricks.

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  • Thank you Harshil,

    Excellent, excellent post Harshil and all your readers should take special note of all the points made here. I recently made a YouTube video that helps overcome the effects of algorithm changes so we are in total agreement here.

    We have absolutely no control over Google or any other search engine algorithm updates and they will continue to change and marketers need to adopt a different perspective.

    It is therefore becoming increasingly important that all webmasters and bloggers really start to focus more on the visitors that they do actually get to their site and treat them like kings and queens……or little princes and princesses.

    This has always been important but it is absolutely fundamental today.

    Having 100’s or 1,000’s of visitors per day through dofollow, no-follow, blogs, forums, YouTube, twitter or organic search etc is great but if none of them stay on your site or they all leave with nothing then what a wasted opportunity. They won’t come back either! They will go to your competitors site and your competitor will treat them better by giving them something to take away. Then they go back to your competitors site again and again and again. Sadly, this is happening on the majority of sites. They lose a huge percentage of traffic that they spend so long in gaining but they do nothing to change that.

    You put a great deal of time and effort in getting that traffic, right! That traffic is getting harder and harder. What are you doing with them? Are you giving them something to take away and remember you or are they just leaving empty handed and never coming back? Are you leaving it to chance and expecting it to happen. It won’t. What a waste!

    It is becoming more and more important to interact with as many people who visit your site as possible. Once someone lands on your site they either get something or they don’t. If they don’t then they won’t come back. You only get one chance when someone visits your site so you need to be capable of grabbing their attention, give them a shake, lead them by the hand to a sign-up form and give them a ‘gift’. A free something in exchange for an email address. Then you can drip feed them through an auto responder more information and sales emails. Basic stuff but most webmasters and bloggers just aren’t doing this at all or they are not doing it effectively enough. They are missing out. This is fundamental to all online business but it is still surprising today just how many are not doing this, particularly new start- ups or beginners who really need to be doing this from day one to start generating that stream of income.

    Also another heads up just in case you have been living on the moon for the last few months, Google has also released another algorithm update (Apr 21 2015) aptly named ‘Mobilegeddon’ that will affect the none mobile responsive websites/blogs so it will be interesting to see how that affects page rank and business. This is yet another example of the changes that do affect online business and you have no control over Google so the site visitors you do get are becoming that much more important. Focus on them, treat them well and they will reward you.

    Thanks again and I hope that helps some of your readers.

  • Hi there colleagues, its fantastic paragraph on the topic of educationand completely defined, keep it up all the time.