Your website is the central hub of your online presence. Whether you’re running a business or just building a personal blog, it is your centerpiece. It’s the most important aspect of your web empire as it’s where the magic happens! It’s where customers buy your product or read your content. It’s where they’ll sign up for email updates or connect with you on a personal level. And it all begins with a fantastic web design.
The Commandments Of Web Design
Web design isn’t just about looking attractive. Good design is both functional and pretty. To help strengthen this notion, we’ve come up with five commandments. Follow these to the letter and you’ll unlock the potential behind your website.
Most modern web designers now agree that simplicity is the most powerful design aspect. A crowded, fussy design confuses visitors, and your bounce rates will soar. More worryingly, a fussy website looks unprofessional and unorganized. Instead, prioritize the function of your website, and cut out all unnecessary aspects. When visitors land on your site, make sure they know exactly what you do, highlight your services. Keep it clean and keep it simple.
2. User experience
Great design isn’t just about looking fantastic. It’s about taking your visitors on a journey. From the moment they land on your site, they should feel intrigued and start exploring. Use your design to make sure they follow a strict pathway. You could lead them through exciting content that highlights your expertise and builds trust. Then you can introduce more about your services. Finally, you can lead them into a call-to-action such as buying a product or signing up. Think about where you want to take your visitors.
Every marketer understands the importance of branding. It is the unique design and angle that sets your company apart. It is the story you tell and the world you create with your company. The best web design envelopes their visitors and draws them in with fantastic branding. You’ll use the right colors, language and imagery to connect with your target audience and strike a chord.
The conversion is the holy grail of web design. It’s the thing that every website owner is looking for. A conversion is turning a passive visitor into an active customer. It could mean signing up to try a demo or downloading your app. It could just be signing up to a newsletter or joining your social media platforms. Whatever your goal, make sure your web design highlights and guides visitors to it.
Our last commandment is responsive design. In the digital world, more than half of internet access takes place on a mobile device. That means your website has to adapt and respond to whatever device is used. Responsive website design will look fantastic on a laptop, a tablet or a smartphone. There is no arguing here, your site must be responsive!
There you have it, folks! Our five commandments for stunning web design is complete. Which of these could you implement into your design?