A Unique Approach to Art and Business. When we think of the business world of today your mind tends to go to a very technically oriented place. Art, on the other hand sends you mind into a complete opposite direction. The two are likely not to meet within our minds, but it is the melding of these two worlds that can quite often take a business of any type above and beyond what anyone would have expected.
Knowing how to bring the art world into the business world can be a bit confusing, but when accomplished in the correct manner, it can bring your business to great new heights.
Bring in Something New
An office building is generally a very unappealing place. The basic building is comprised of white walls and endless cubicles in a minimalistic fashion. There are some companies that allow for their employees to decorate their individual cubicles with certain stipulations on what can be displayed, but that is usually the extent of creativity to be found within the building.
It is a proven fact that people work better when they are in an environment that they are comfortable within. Part of that comfort comes from the interior design of the building.
Some of the most successful businesses on the planet have utilized art to make the interior of their building more inviting to their workers. It is not however necessary to commission an artist to come out and painstakingly paint frescoes on the ceiling. Much of your artistic flare can be accomplished with an investment in prints. Prints can be found practically anywhere and for very little money.
It is also not necessary to have a degree in interior design to make the building feel more inviting. Pick pieces that appeal to you and your business as a whole and even to just your individual style. You cannot go wrong when picking art pieces.
Apart from the visual appeal of the artwork on the walls of your business, you also have to take into account the type of furniture that is offered. More and more artists are turning to furniture as a medium for their pieces and coming up with some very visually appealing designs.
Although it is not necessary to have every piece of furniture designed by an artist, it does help to have seating areas that have that wow factor as well as the employee break areas throughout the building.
For the most part, furniture is looked at as just a means to hold a person or an object up so that they are comfortable. Both customer waiting areas and especially employee break rooms are viewed as unimportant, but you want your customers and your staff to be equally valued, so a little effort in these areas can go a long way.
Color as well as design of the actual piece should reflect the vision of your company, but above all else, make sure that the piece is comfortable. Even if your customers are not required to wait for a long period of time, you want them to be as comfortable as possible.
Art and Technology
The physical location of a business is not always what a customer sees. In the past, the physical location of your business was monumentally important, but now with the use of the internet, many customers never even see the building that the business actually works from.
That is why your online presence is so important. Most businesses understand that they need to have a very appealing website for their customers to access, but where many make an error is when they concentrate all of their efforts on the fonts and placement of the words, but no real effort in making their website and apps incorporated with 3D art.
3D art and animation are not just about the cartoons that we watched as children anymore. The technology has found a way to get into every aspect of life and many times we do not even realize that it is the 3D art that attracts us to many of the online experiences that we know and love. By incorporating 3D art into your apps and website you give the audiences eyes something to look at besides the words on the page.
Even the most avid reader enjoys looking at pictures from time to time and the addition of 3D art and animation will only enhance your visual appeal to your online customers.
It is important to ensure that your business stands out among the crowd. The competition for businesses is only growing as time passes and by not keeping up with the trends in both the art world as well as the business world, you are doing your business a disservice. Keep your business growing with the use of art in all aspects of it. It keeps people interested and employees motivating to strive for greatness. 🙂