Do you struggle to explain complex ideas or products? Look no further than explainer videos! They simplify explanations and make them captivating. Explainer videos have become popular for promoting brands or messages thanks to their effectiveness in explaining concepts, products, or services.
And with the growth of social media, their popularity has only grown. Using explainer videos in your marketing strategy can enhance engagement and conversions, as well as simplify intricate concepts. Want to improve communication and promote your business? Read on to discover the benefits of explainer videos!
How to create a 1 minute explainer video
Creating a 1 minute explainer video is an effective way to introduce your brand or product to potential customers. To do so, follow these steps.
- Please write a script. The initial stage of producing a 1-minute explainer video involves writing a brief and straightforward script that highlights the advantages of your product or service, as well as a call to action that urges viewers to proceed.
- Produce a storyboard. To effectively plan the visuals and ensure a smooth video, it’s recommended to create a storyboard, which is a visual representation of the script with scenes or shots arranged in order.
- Select a style. When deciding on an explainer video, it is important to consider the various styles available, such as animated, whiteboard, live-action, and screencast, and choose the one that aligns well with your brand and message.
- Produce your own visuals. When creating video content, it is necessary to develop visuals, which may entail designing characters, producing illustrations, or capturing footage. It is important to note that the visuals should be straightforward and comprehensible.
- Include audio elements such as music and sound effects. Incorporating music and sound effects into your video can enhance its emotional impact and hold viewers’ attention. Select appropriate music that aligns with the video’s tone, and utilize sound effects to emphasize significant moments.
Examples of successful 1 minute explainer videos
One minute explainer videos are a powerful tool for businesses looking to convey their message quickly and effectively. With the right visuals and script, a one minute explainer video can capture the attention of potential customers and leave a lasting impression. In this article, we will showcase some examples of successful one minute explainer videos.
Dropbox
Dropbox’s explainer video is a great example of how to use humor to engage your audience. The video features a character struggling with the frustrations of file sharing before introducing Dropbox as the solution. The video is well-paced, with clear visuals and a catchy soundtrack that keeps the viewer engaged.
Dollar Shave Club
Dollar Shave Club’s explainer video is another great example of using humor to capture the viewer’s attention. The video features the CEO, Michael Dubin, explaining the company’s value proposition in a humorous, irreverent way. The video went viral and helped to establish Dollar Shave Club as a major player in the shaving industry.
Crazy Egg
Crazy Egg’s explainer video is a great example of how to use animation to convey complex ideas in a simple way. The video features a series of animated graphics that explain how Crazy Egg’s heat mapping software works. The video is well-paced, with clear narration and visuals that make it easy to understand.
One-minute explainer videos are a powerful tool for businesses that want to get their message across quickly and effectively. Using humor, animation, real-life scenarios, storytelling and crisp visuals, video content statistics will show you how to engage your audience and leave a lasting impression.
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