Insurance Top 10

10 Best Life Insurance Companies in the US

Life insurance can pay for ongoing expenditures like a mortgage while your estate is being settled, replace lost income, cover funeral and medical costs, and replace lost income.

Life Insurance Companies In US – List of Top Life Insurance Companies In USA

Life Insurance Companies In US

However, costs and advantages differ greatly depending on the business you choose, the included riders, and the sort of policy you choose. If you are someone who is young and healthy (less than 50 years old), you might obtain a coverage online in just a few minutes. Term life insurance is frequently the simplest to purchase. However, be prepared to speak with an agent and for a lengthy application process (which may involve a medical test) if you require a permanent coverage, are older, or are in bad health.

We assessed dozens of life insurance providers in the following areas: policy types and features (21%), application process (16%), financial stability (17%), customer satisfaction (15%), riders and living benefits (9%), customer service (14%), and cost (8%). From there, we narrowed the field to the top few. Here is a list of the best life insurance companies.


Out of all the providers we evaluated, Protective (together with Banner and Haven Life) offers the most affordable term life insurance. It is our top choice for best term life insurance company, most affordable life insurance business, and best life insurance companies for young adults due to its exceptional pricing and policy options.

Protective provides 40-year term policies, a rarity in the business as most companies stop terms at 30 years, and during the past three years, it has received less complaints than one might anticipate for a company of its size.

The firm is a superb life insurance provider for kids because it also provides significant child riders on its policies.

Haven Life

All other websites for life insurance should aspire to be like Haven Life’s website. The application and quote processes are both easy and fully online. Brief educational summaries are strategically placed to guide and answer any questions you may have, and you are not be required to enter any personal information until you decide to apply. However, if you still require assistance, a representative is only a click or phone call away via live chat.

Additionally, of the businesses we researched, Haven offers some of the lowest term pricing. Additionally, you can receive approval the same day if you choose a no-medical-exam life insurance policy. Due to these factors, Haven is ranked highly in our evaluation of the top term life insurance providers.

Mass Mutual

MassMutual has a wide range of insurance options, is rated as having the strongest financial standing, and has paid dividends every year since 1869.

MassMutual is exceptional for a variety of reasons. It has an AM Best financial grade of A++ (Superior). This rating, which is the best one a business can get, denotes a “superior” capacity to cover claims. The dividend-paying record of MassMutual also strengthens its position: Eligible policyholders have earned life insurance profits every year since 1869. MassMutual expects to distribute $1.9 billion in dividends in 2023, which will be the most ever. Additionally, the business offers a variety of policy kinds, and NAIC data for the past three years shows that it has gotten extremely few complaints.


AM Best gave the business an A+ (Superior) grade for its financial stability, and throughout the previous three years, there haven’t been many consumer complaints.

Additionally, it offers a wide variety of policy types and riders, no-exam life insurance for applicants who are in good health, and the majority of policies come with three accelerated death benefit riders without any advance cost for illnesses including chronic, serious, and terminal. Among the insurance providers we thought about, this was an uncommon offering. With so many outstanding features, it easily tops our list of the best life insurance providers.

Mutual of Omaha

Mutual of Omaha includes three expedited benefit riders (for critical, chronic, and terminal illnesses) at no upfront cost with its Term Life Express and IUL Express plans, and most other policies contain two of these benefits. By allowing you to get the death benefit earlier if you have a qualifying illness, accelerated benefit riders give life insurance policies more flexibility.

A disability income rider and a return of premium benefit on certain term plans are also provided by the company (both at an additional fee).


Guardian is one of just nine businesses we assessed that receive the highest financial strength grade of A++ from AM Best, indicating exceptional financial stability, along with MassMutual and New York Life. Guardian distributes dividends to qualifying whole-life policyholders, just like MassMutual and New York Life, and just announced its largest dividend payout ever for 2023, at $1.26 billion to policyholders who qualify. Because of these things, it received great marks as they are:

  • best providers for entire life insurance
  • top life insurance providers for seniors
  • top-rated senior life insurance providers


With its military-specific riders, USAA is a good option for families with active-duty personnel. A serious injury rider that provides $25,000 for particular injuries sustained while serving in the military is included in Level Term V insurance. Additionally, USAA provides guaranteed insurability riders that allow you to boost coverage after retiring from the military (and without having to demonstrate insurability) or if you go through specific life events, including having a kid. These riders are offered at no additional cost. Level Term V insurance also provide a conversion option that, after you’ve got your insurance policy for a minimum of a year, enables you to switch to permanent coverage without undergoing a medical examination or answering any questions.

Penn Mutual

Penn Mutual is a reputable insurer with exceptional financial stability and a proven track record of satisfied clients. It is the company on this list with the longest history of dividend payments, and it recently disclosed plans to pay qualified policyholders $1.63 million in dividends in 2023, a record amount.

For people who require high levels of coverage, Penn Mutual is a great option. Very healthy applicants up to age 65 can receive $7.5 million in coverage from the company without having to undergo a medical checkup.


If you’re seeking for the least expensive term life insurance, consider Banner, Protective, and Haven. Additionally, Protective and Banner are the only two providers to provide 40-year term insurance. You can transform your term policy through the end of the level-premium period or until you age 70, whichever comes first, thanks to Banner’s generous term conversion choices. This is significant since a few firms only allow policy conversions within the first 10 years of coverage.

Although Banner has several positive aspects, it only offers term and universal life insurance products. Additionally, compared to other of its rivals, it doesn’t offer as many riders to tailor plans.

State Farm Life Insurance

Due to its top ranking in J.D. Power’s U.S. Individual Life Insurance study for 2022, 2021, and 2020, State Farm is our choice for the finest life insurance providers for customer satisfaction.

The research assessed how customers felt about the biggest life insurance providers in the country. Additionally, State Farm has received AM Best’s highest possible rating for financial strength, an A++ (Superior), for the company.

State Farm has a whole life insurance policy with dividends if you’re seeking for one. Additionally, you might be able to lower your cost by combining life insurance with another State Farm policy, like automobile.

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About the author

Kara Clayton

Kara Clayton is a freelance writer by profession and is also a web enthusiast, a nature lover, a photographer, a travel freak, a music lover and a fitness freak by hobby. She has done her graduation in English Literature and her Post-graduation in Journalism and Mass Communication. She is in love with her profession of curating articles on different niches like health, fashion, finance, lifestyle, technology, business and her USP is her simple yet appealing style of writing.

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