Website is essential for every business in 2019. It helps you reach new markets, attract more customers, and get brand exposure. Digital marketing of your business is incomplete without a website. Marketers do the SEO of your site to rank it on the first page of search engines like Google.
It gets more visitors when it’s in the top results of a relevant searched query. More visitors mean more leads and customers. For effective Search Engine Optimization and lead generation, it is important that your site must comply with a few standards. So, make sure you add these four qualities in your website.
1] It Must Be Mobile Friendly
Smarts phones weren’t as common five years ago as today. That’s why most websites were only built for desktop devices. If a website is only built for one type of device, its interface won’t be user-friendly on other devices. A visitor will immediately leave your site if he doesn’t feel comfortable.
In 2018, 64% of Google searches were made from mobile devices. That’s 64% of lost customers if your website isn’t mobile friendly. Make sure you ask the designer to make your business website responsive for all devices, especially mobile phones.
2] Make it Fast to Load
In 2019, no one has the time to wait for anything. This is particularly true for internet users. They want a quick solution to everything. According to a study by Google, 53% of users leave a website if it doesn’t load within three seconds.
Moreover, a website can’t rank in Google as long as it’s slow to load. Don’t slow down your website just to make it look good. An experienced professional would know how to make an attractive website that also loads faster.
3] Install SSL Certificate
Security is an important concern of every internet user. One may tolerate a lousy user interface or a slow speed, but no one will comprise his online security. To assure your visitors of your website security, install an SSL certificate. It will convert the ‘HTTP’ in your website address to ‘HTTPS’.
This way, everyone will know there is no virus or malicious activity on the site and they can safely provide their credit card or other personal information. Google also doesn’t redirect its users to pages with HTTP link because they are insecure.
4] Easy Social Sharing Integration
Social media are the best platforms for brand awareness. Everyone uses big websites like Facebook, YouTube, and Twitter. So, of course, you will create social media pages of your business. But a great approach to attract new visitors is to get your current visitors to share your content on their social profiles.
Hire a veteran IT firm that knows all this and even more. For example, Consultus Digital is a web design Toronto based firm that provides free consultancy to its customers. People share what they like.
First, create great content that your user will like. Second, make it easy for them to share it with just one click. Ask your designer to integrate social sharing widgets on your website.