Having an online presence is essential for any modern business. Over 75 percent of consumers claim to do online research about a business before making a purchase or visiting their physical location. The first thing most consumers will look at when trying to get an idea of what a business does is their website.
Ideally, you want your website to be appealing and informative. Ignoring the need for a great looking and engaging website can lead to you losing lots of potential sales leads. Allowing professionals to help with the design and maintenance of your website is imperative. They will have no problem keeping the website updated and reliable.
The following are some of the essential elements your business website needs.
We all check the website of the company before purchasing something.
1] An Appealing and Easy-to-Navigate Theme
Before you begin designing a new website, be sure to do your homework. Figuring out what platform you want to use to build and host a website is not easy. Going online and looking at the websites your competitors have in place can be helpful.
Often times, business owners will look at a competitor’s website and wonder, ‘What theme is that?’. With the power of the Internet, you can figure out what theme is being used. While you need to avoid directly copying the website of a competitor, you can definitely use it as inspiration.
When choosing a theme, you need to make sure it looks great and that it is easy to navigate. If the navigation on your website is confusing or cumbersome, it will frustrate consumers and make them abandon the site before they find out about your company.
2] Modern Consumers Want Social Proof
As any successful business owner knows, a great online reputation can go a long way. Modern consumers do extensive research to find reviews about a business. Making it easy for consumers to find the good reviews your business has received can help you increase the number of sales leads you receive.
This is why providing social proof in the form of positive reviews on your website’s homepage is so important. Prominently displaying these reviews can help you establish instant credibility with a potential customer.
3] Engage Visitors with Great Videos
Having well-written content on a website is vital. However, a business owner doesn’t need to rely solely on written content to attract an audience. Using a variety of different marketing methods is the best way to ensure your message is heard.
Creating entertaining videos to feature on your website’s homepage is a great idea. These videos should provide consumers with a brief insight into what your company does and how it can benefit them. Before you begin shooting these videos, take the time to create a video script.
With a script, you can keep your message short and concise. Potential customers want videos that are short and packed with information. Hiring professionals to help with these videos allows you to avoid common mistakes, which maximizes the lead generation potential of this marketing tool.
Use different digital marketing tools for better reach.
4] Don’t Forget Calls-to-Action
The main goal you should have with your business website is to generate as many leads as possible. Effective calls-to-action can help a visitor to your website figure out what they need to do to take advantage of your products or services.
Putting calls to action on every page of your website is a great way to maximize lead generation potential. This part of your content should feature contact information and clear instructions on what action the reader should take.
This action can be everything from signing up for a digital newsletter to emailing your company for more information about a product or service.
Hiring Web Design Professionals is a Good Idea
Unless you have previous experience with the building and maintaining of websites, hiring professionals to help you with this project is crucial. Before hiring a web designer, be sure to take a look at their previous work to ensure they have the skill needed to bring your vision to life.