If I told you that as of 2018, Gmail has more than 1.2 billion users, would you be surprised? Not if you work in marketing! Ten years ago– or even five years ago– when you sent out email marketing campaigns, you probably saw a pretty wide array of domains, but not anymore.
How to Turn Gmail into Your Marketing Secret Weapon
Gmail isn’t just the email platform your clients are using– it’s probably the platform you use for your personal emails as well. Wouldn’t it be nice if you could manage your marketing tasks– from mass emails to mail merge to email newsletters– from the email platform you already know and love?
What if I told you that you can? In this article, we’ll cover 3 reasons why Gmail is the perfect tool for email marketers:
- Email personalization
- Custom domains
- Organization tools
You have a lot of options when choosing your email marketing platform– here are 3 reasons why Gmail gives you a competitive edge.
1] Gmail makes it easy to give your emails a personal touch.
What makes you click on any of the emails sitting in your inbox? Maybe some of them were sent by people you care about or contain important information you’ve been waiting to receive. But what about the rest?
That’s one of the most challenging aspects of email marketing– getting recipients to open your message in the first place. Email has become the cornerstone of most companies’ marketing campaigns, so your message is competing with plenty of others to get your recipients’ attention.
Luckily, there may be an easy way to make your emails stand out from the rest. Research has shown that personalized emails– emails that use the recipient’s name, contain content specifically tailored to the recipient’s, and so on– are opened significantly more often than emails without a personal touch.
But creating personalized messages is time-consuming, right? Not necessarily! Gmail works with convenient email marketing extensions to create personalized email campaigns effortlessly.
2] Gmail lets you create a custom domain for your business.
Everybody has an embarrassing old email address. It’s that one you created back when the internet was young, or even just when you were young.
Regardless of how many years pass, you just can’t seem to get rid of your old “soccerprincess96” or “coolcarguy75” email, and that’s fine. However, that isn’t necessarily the email you would want to use for your professional correspondence.
If you really want to give the right impression, you’ll need a custom email domain for the people in your company. It’s easy to get a custom domain with Gmail.
All you have to do is sign up for Google Domains and G Suite, and you can quickly and easily create a custom domain (meaning something like firstname.lastname@example.org), add and manage email aliases, and start keeping track of all of your personal and professional emails from the same platform.
3] Gmail has built-in organization tools to keep your inbox nice and clean.
Anyone who has ever sent out an email campaign or batches of outreach emails knows how quickly your inbox can go from perfectly organized to just a little messy to help, I can’t find anything.
That’s okay– it’s just the name of the game. But because as a marketing professional you deal with so many messages on a daily basis, you really need an email platform that has tools to help you stay organized built right in.
Gmail has an easy solution for email organization— a robust label feature. Gmail can automatically assign labels to incoming and outgoing messages, help you manage which emails are visible on which of your devices, and more.
Plus, Gmail’s tags feature allows you to flag messages with custom color-coded tags, giving you a quick visual way to find what you’re looking for.
Simply your professional life and start using the best email platform for email marketing campaigns.
If you’re like most people, Gmail is the email platform you already know and love. Quit messing around with other email platforms for your marketing campaigns, and make the switch to Gmail, the email marketing tool of your dreams!