Designing Infographics

Picture Perfect: A Guide to the Most Important Types of Infographics

Infographics are one of the best ways to illustrate concepts or data visually. Explaining the information you want to convey can get lost in translation, but the right infographic can help an audience quickly grasp the point of your message.

Choosing the right kind of graphic to go with your message can help make it easier to marry written text or the words you say to give your message a more significant impact. While you hope everyone reads every word you write, plenty of people consume information in an infographic before reading the surrounding text.

Most Important Types of Infographics

What are the key types of infographics? We’ll show you!

What Is An Infographic? 

Infographics are a simple combination of images, minimal text, and other graphic elements to represent a more complex idea. When they say a picture is worth a thousand words, maybe infographics were what “they” had in mind. Infographics grab your audience’s attention and present a complete idea that’s easy to understand in a quick, simple way.

Different infographics work best for different concepts. If you’ve never created an infographic, you don’t need to hire a graphic designer. Use an online infographic maker to create the best visual aid for your concept.

1] Timelines

Events that take place over time can be difficult for people to grasp without a graphic to help lay it out. Using an infographic as a timeline makes it easier to illustrate a series of events with short bites of text to describe what’s happening.

Make sure the imagery and small text snippets are interesting enough to carry viewers through your timeline infographic! A boring list of dates won’t engage a reader, and they’ll miss your point.

2] Flowcharts

A flowchart infographic brings your audience along through a process, concept, or if/then scenarios. Start with one icon or object and help bring viewers along as they follow different decision points or process action items to reach the end of the scenario.

3] Compare and Contrast

Easily compare the pros and cons between two items with a comparing and contrasting infographic. Us vs. Them or This vs. That helps your audience understand the similarities and differences between two ideas, products, or strategies.

4] Data Visualization

Pie charts, graphs, and more visual elements can help present information about data or statistics. Keep the charts and labels simple enough so that a user could understand the information without accompanying supporting text.

5] Lists

Sometimes a quick list of benefits or next steps is easier to digest as an infographic. Be sure not to overcrowd your graphic with a long list of items. Highlight the significant milestones to get the point across.

6] How-To

Describing how to do something is much harder than showing a how-to graphic. Creating a how-to infographic forces you to boil down your instructions into the most critical points. Your viewer will appreciate the simplicity of following your graphic representation of creating something.

7] Use These Types of Infographics Well!

Make sure you represent each of these types of infographics well by using them in the right ways! We hope you enjoyed this article and keep reading more of what we offer!

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.

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