Mailing boxes are an important part of any direct mail marketing campaign. They can make or break your brand strategy, so it’s important to create the perfect custom mailing boxes for your business. In this how-to guide, we will discuss some tips and tricks that will help you do just that!
What Is Direct Mail Marketing?
Direct mail marketing is a type of marketing that involves sending physical mail pieces to potential or existing customers. This can include anything from postcards and flyers to catalogs and brochures. Direct mail is an effective way to reach your target audience, and custom mailer boxes can help you make a lasting impression.
Why Are Custom Mailing Boxes Important?
Custom mailing boxes are important because they help you create a professional look for your brand. They also protect your items during shipping, which is essential for keeping your products in good condition.
When choosing custom mailing boxes, it’s important to find a style that fits your brand identity and will stand out from the competition.
How To Create The Perfect Custom Mailing Boxes For Your Brand
Now that we’ve covered the basics, let’s get into the nitty-gritty of creating custom mailing boxes for your brand. Here are some tips and tricks to help you get started:
Choose The Right Size Box
The first step in creating custom mailing boxes is to choose the right size box. You’ll want to make sure that your box is large enough to fit all of your items but not too large that it will be expensive to ship.
It’s also important to consider the type of items you’ll be shipping. If you’re sending fragile items, you’ll need a larger box with more padding to protect them during transit.
If you’re not sure what size box you need, it’s always best to err on the side of caution and choose a larger size. You can always add padding or filler to make the box smaller, but you can’t make a small box bigger.
Choose The Right Material
The next step is to choose the right material for your custom mailing boxes. There are a variety of materials to choose from. With each option having its own unique benefits.
For example, cardboard is a popular choice because it’s lightweight and relatively inexpensive. However, it’s not as durable as some other materials like wood or metal. If you’re shipping fragile items, you’ll need to use more durable material to protect them during transit.
Another factor to consider when choosing a material is recyclability. Some materials, like cardboard, are fully recyclable, while others, like plastic, are not. If you’re looking for a more sustainable option, choose a material that can be recycled or reused.
Print Your Logo And Other branding Materials
Once you’ve chosen the right size and material for your custom mailing boxes, it’s time to start customizing them. Your do this by applying your brand’s logo and other branding materials.
This is a great way to make your boxes stand out from the competition. You can print your logo on the outside of the box, or use labels or stickers to add a more personal touch. If you’re sending multiple items in one box, you can also include custom inserts with your branding materials.
This is also a good time to add any other important information, such as your return policy or contact information. Including this information on your custom mailing boxes will help ensure that your customers have all the information they need to purchase from you.
Add A Protective Layer
Once you’ve customized your custom mailing boxes with your branding materials, it’s time to add a protective layer. This can be anything from bubble wrap to foam padding. Adding a protective layer will help ensure that your items arrive in good condition and are not damaged during transit.
If you’re shipping fragile items, it’s important to take extra care when packing them. Make sure to add enough padding so that the items are not able to move around inside the box. You may also want to consider using reinforced packaging tape to seal the box shut.
Custom Boxes and International Shipping
If you’re shipping internationally, there are a few extra steps you’ll need to take. First, you’ll need to fill out a customs declaration form. This form will list the contents of your shipment and their value. You’ll also need to provide information about the sender and recipient, as well as the reason for shipping.
It’s important to note that custom mailing boxes can only be used for shipments that weigh less than 66 lbs. If your shipment weighs more than this, you’ll need to use a different type of box.
When choosing custom mailing boxes for international shipping, it’s important to choose a size and material that will comply with customs regulations. Failure to do so could result in your shipment being delayed or returned to you.
Wrapping Up: Designing Custom Mailing Boxes
As you can see, creating custom mailing boxes for your brand is a great way to make your products stand out from the competition.
By following these tips, you too can create custom mailing boxes that are both stylish and functional. This can even be said if you have a global market and are shipping internationally. Now, how will you allow your mailing boxes to represent your brand?
