Are all of your family members and friends constantly turning to you for advice on makeup? Do you enjoy experimenting with different skincare products in an effort to find the best ones? And would you like to turn your passion for beauty into a business opportunity?
You should consider becoming a beauty blogger.
How To Start A Successful Beauty Blog
Yes, there are already thousands of beauty blogs out there, including quite a few that have become very popular over the years. But if beauty is something that’s important to you, you shouldn’t let that stop you from learning how to start a beauty blog.
If you own a computer and have an internet connection in your home, you have just about everything that you’ll need to get a beauty blog up and running. Check out exactly how to start a beauty blog in 2020 below to become the beauty blogger you know you can be.
1] Begin by Familiarizing Yourself With the Beauty Blogs That Are Already Out There
If you’re someone who spends almost every waking second thinking about beauty and fashion, you likely already visit a lot of the beauty blogs that are out there. You know what they have to offer and what makes each of them special.
But just in case you haven’t taken the time to familiarize yourself with as many beauty blogs as possible over the years, you should take the time to do that before you do anything else. Spend at least a few days poking around on the various beauty blogs to see what each of them is all about.
Doing this will help you get a feel for what you do and don’t like about the most popular beauty blogs on the planet. It’ll help you shape your own beauty blog when you’re building it out.
2] Figure Out What’s Going to Make Your Beauty Blog Unique
What is your beauty blog going to offer that all of the other beauty blogs out there can’t?
For one, your beauty blog is obviously going to offer, well, you. You’re going to bring your own unique perspective to your blog and make it special in that way.
But you should also try to take your beauty blog to the next level by finding other ways to make it stand out. You’ll have a much easier time attracting readers to your blog when they know that you have something they won’t find anywhere else.
3] Come Up With a Great Name for Your Beauty Blog
From the moment you first start thinking about how to start a beauty blog, you’re going to be brainstorming ideas for your blog’s name in your head.
It shouldn’t take you too long to land on something that you like. But you might have to spend a decent amount of time devoted to thinking up different names that might work well for your blog.
If you have a bunch of ideas and don’t know which one is best, ask family members and friends to provide you with feedback on each one. They’ll be able to tell you whether or not you’ve landed on a name that’s catchy and memorable enough.
Once you have a great blog name in mind, make sure that there is a domain name available for it and buy it. The last thing you want to do is fall in love with a name and start designing a blog with it only to discover that someone else is already using it.
4] Pick Out the Right Blogging Platform for Your Beauty Blog
Thus far, you will have done a decent amount of work on your new beauty blog. But it might not feel like a real thing to you just yet. That will change once you start tinkering around with different blogging platforms in an effort to find the best one for your blog.
Your blogging platform is what you’re going to use to create your site and start adding content to it. It’s essential for you to choose a blogging platform that you feel 100% comfortable using.
WordPress is, hands down, the most popular blogging platform among bloggers. It’s easy to use once you get the hang of it, and there is a seemingly endless amount of resources for it on the internet for anyone who needs help using it.
You’re free to utilize a different blogging platform if you like it better than WordPress. But WordPress will often be your best bet, especially if you don’t have a ton of blog-building experience.
5] Choose the Best Hosting Service for Your Beauty Blog
Outside of tracking down a blogging platform for your beauty blog, you’ll also need to hire a hosting service to host your blog and everything that you put on it. Like with blogging platforms, you’ll have a long list of options with regards to hosting services.
Bluehost, HostGator, and GoDaddy are just a few of the options that are available right now. You’re welcome to work with whichever hosting service offers you the best deal.
You might want to touch base with different hosting services to put their customer service departments to the test. You’re going to work with a service’s customer service department if something ever goes wrong with your blog, so it’s good to know that you have a great customer service department on your side.
6] Find a Stylish Theme for Your Beauty Blog
After you’ve chosen a hosting service for your beauty blog, you’ll be this close to putting up your first beauty blog. But before you can do it, you’ll need to select a theme for your blog that fits the look and feel you’re going for.
Unlike some other types of blogs, beauty blogs need to look stylish and fashionable. If your blog looks too straightforward and boring, it’s not going to instill much confidence in those who come to you for your beauty tips and tricks.
In a perfect world, you’ll hire a web designer to create a custom theme for your website. But if it’s not possible to do that at the start, you can find a pre-made theme that’ll work just fine.
7] Generate a List of Great Beauty Blog Ideas
As soon as you open your beauty blog up for business, you’re going to need to be prepared to hit your blog readers over the head with one blog post after another. The only way you’re going to keep people coming back to check out your blog is by posting blogs early and often.
With this in mind, you should have a long list of great beauty blog ideas ready to go. From basic “how-to” guides for those looking for tips on putting on makeup to specific reviews on products like SugarBearHair vitamins, your blog needs to have it all.
8] Commit to Updating Your Beauty Blog on a Regular Basis
Years ago, some bloggers got away with putting up just one or two blog posts every month. The average person wasn’t spending that much time on the internet, so blogs didn’t have to worry about providing readers with too much content.
These days, that has all changed. The average person spends about 25 hours a week online, and they’re always on the hunt for something new to read.
This means that you need to be ready to update your blog all the time. By doing this, you’ll keep your blog looking current and ensure your readers are happy.
You’ll also improve the search engine optimization, or SEO, of your site by showing the search engines that you’re committed to adding high-quality content to your beauty blog. It won’t be long before your blog is popping up on page 1 of search engine results pages.
9] Learn About the Different Ways to Monetize a Beauty Blog
If you’re not worried about making money with your beauty blog, you don’t have to spend any time trying to monetize it. But if you’re trying to learn how to become a beauty blogger so that you can turn it into a career, you need to know what it takes to make money on a blog.
There are many different ways to monetize a beauty blog once you start it. You can do it by.
- Taking part in affiliate marketing programs.
- Displaying advertisements on your blog.
- Creating your own makeup and/or skincare lines and selling them to people.
There are tons of fashion and beauty bloggers raking in the big bucks every month with their blogs. You can do it, too, if you play your cards right.
Knowing How to Start a Beauty Blog Will Make the Process Simpler on You
Starting your own beauty blog from scratch isn’t going to be easy. You’ll need to be ready to roll up your sleeves and get to work to make it a success.
But knowing how to start a beauty blog is half the battle. Use the tips that we’ve talked about here to give yourself a better chance of starting a beauty blog that people want to read.
It won’t be long before you’re attracting new readers to your blog and even using your blog to make money. And who knows? Maybe you’ll even end up with one of the best beauty blogs in the business one day.
Learn more about starting a blog by reading through some of our other blogging-related content.
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