Dropshipping is a business model getting very popular these days. Businessmen owners are opting for it because it reduces the burden of inventory management, shipping logistics, and various other expenses. Dropshipping business may seem like a cakewalk till the time a buyer comes up with a complaint and you have to take up the responsibility for a mistake you did not commit.
Common DropShipping Mistakes & Errors
Now Dropshipping is portrayed as easier kind of business when compared to retail. Many opt for it but very few turn out successful from it because it has its own set of complexities which only few are able to tactfully handle. So here is a list of the dropshipping mistakes you need to be aware of to avoid committing them in future.
1] Not doing enough research
Before starting any kind of business you need to thoroughly research and study about the business domain, to gain every possible knowledge so that you can effectively avoid the upcoming hurdles. The first and foremost thing in which you need to invest your time is finding the niche.
Not picking up a niche is a very common error. People end up randomly picking up some niche just because somebody recommended it to them or copying some successful business’ niche.
If you don’t pick a niche you will have a wide variety of products to sell but you won’t have a particular market to target. Focused marketing strategy, which is very important to attract new customers.
On the other hand, randomly selecting niches about which you have no knowledge or interest you won’t be able to sell it. And you may have to serve a lawsuit for copyright infringement if you copy someone else’s idea or site. Business without a purpose is never successful.
You need to find a niche that you are interested in and at the same time helps you earn good profit margin. Study about it, make yourself an expert in it, build a brand name, know what kind of customers you should target. Doing all this will help you build confidence and also develop a trustworthy relationship with your customers.
2] Not having a business strategy
Building a business strategy is a necessity. Dropshipping business has a lot of complications, planning out the important parts beforehand helps to deal with them easily.
Like shipping costs, how to deal it? Do you charge your customers for that? Or you pay it yourself? Every supplier has different shipping charges, you need to plan out how to deal with it. Setting a flat rate is a good option.
In the beginning, your business will require more efforts, attracting new customers, communicating with new suppliers, learning new tactics, studying the market and many more tasks.
Decide how many hours you are going to dedicate your work initially. You have to work at least 8 to 12 hours a day. Also, having a good inventory management system can help you increase productivity.
Also opening multiple stores like two or three is also a good option. Find multiple niches, if something goes wrong in one store at least you will have other options. Similarly, if you just deal with one vendor and all of a sudden they stop working or there is a price hike, what will you do?
So relying completely on one store or one vendor is not a good method. Always have a backup for crucial times. Work harder, try to find the best options for your business.
3] Thinking only about Money
Everybody is in the business to make money. Expecting to earn easy money is another pit that drop shippers easily fall into. You cannot merely ignore marketing just because you are selling somebody else’s product. Buyers have a lot of options, they need reasons for buying from you.
Do your research, see what your competitors are doing, what different can you do from them!
You have to make your services more attractive.
In dropshipping, you cannot do anything with the products or packaging to entice customers, but there are other ways. Try email marketing like thank-you emails or discount vouchers, follow up messages to replace it.
Stop chasing money, you have to understand customers come first. Ignoring your customers is another big mistake. Just because you are the middleman doesn’t mean you can just get away. Customers will blame you if they face any problem, not the middleman.
Customer support is needed to keep your customers happy.
Try to handle the issues promptly. Mistakes happen, customers want to see how quickly you deal with them. They might post negative reviews, deal with those complaints, reply back to their queries. This will show the customers that you actually care for them.
4] Not working with the right people
During your dropshipping business, you will deal with multiple suppliers. You need to find the best suppliers for your customers. Finding the ideal suppliers can be a tough job. First of all, try to meet the suppliers in person. This helps you to get better deals and if there are any problems you can solve them more effectively.
Next thing you can is look up online reviews of the supplier. Try to communicate with others sellers and know what problems they are facing. Good sellers will own websites, evaluate them on that basis. Get rid of the suppliers who have not provided good services, try out new suppliers.
5] Giving up too soon
Building a successful business takes time. Many business owners give up very quickly.
Dropshipping is a kind of business in which you cannot expect quick profits, there will be ups and downs, you need to invest time and learn from the mistakes. Do a thorough research and then start, and don’t forget to be consistent.
Good research and proper management will help you avoid the challenges. But business without challenges is not possible, an optimistic mindset is needed the whole time to find the best solutions.