The Good, the Bad and the Ugly: What We Expect To See As the Penguin 3.0 Algorithms Settles Down, Google launched the latest of its Penguin algorithms, the Penguin 3.0 on Friday 17th October 2014. Likes its predecessors, the Penguin 3.0 is designed to cut down on ‘web spam’ and improve Google’s search results by penalizing or completely eliminating links that appear to be fraudulently built.
Penguin 3.0 Algorithms Settles Down
The Penguin 3.0 has a more sophisticated algorithm and the expectation is that it will affect less than 1% of the English searches. Information about its impact on other searches is still sketchy but all webmasters worldwide have been on notice to expect some turbulence, if they have not already experienced some.
What should I expect?
Depending on how careful you are about following the rules, you could be very happy or very unhappy once the Penguin 3.0 settles down.
What we know for sure is that websites that have made the necessary changes to their websites since penalization in the last Penguin update will have a chance to return to the search engine results pages (SERPs) and maybe even receive a boost. This has not happened yet because being an algorithm; the Penguin 3.0 needs to be incorporated into the ongoing search engine refreshes which will require a complete rerun. After that, the websites will be back.
For others, this could be the end of their web-based business. People will lose their jobs, others will go bankrupts and companies may forcefully fold because of the Penguin 3.0 release. Due to the increased sophistication in its algorithm, the Penguin 3.0 designers expect it to be able to catch all the ‘spammy’ links that may have passed unnoticed by previous algorithms – so no one is ‘safe’.
Whose side are you on?
The impact of Penguin 3.0 is not in any way indiscriminate. If you find yourself affected by the algorithm then you need to check your backlinks to make sure that they are clean. This is especially true for you who run online businesses because your livelihood could see a drastic change by not staying on top of these backlinks. Remember, this is not a one-time clean up, it should be regular and thorough if you want your website to remain visible.
Google has a webmaster guideline containing certain requirements for your website. You can keep your nose clean by making sure you follow these requirements to the letter, no exceptions and no shortcuts. Here are a few more things you can do to keep your website safe from the Penguin 3.0:
1. Put your content on the homepage so that visitors can easily see it and reference it.
2. Create targeted landing pages to help people find what they are looking for quickly.
3. Create a site-map of all your high-quality content for Google to see.
5. Create great content and high-quality resources that will get you links from reputable sources and help your overall SEO value.
It is coming….
Read: SEO Is Changing
Website owners are yet to feel the full effects of the Penguin 3.0 but the expectation is high for a lot of turbulence in the SEO world. Make sure you are ready for it.
This Article Is Contributed By Spencer McGuire is an SEO expert and blogger, with years of experience in this field. If you would like to learn more about how you can keep your website safe and visible in the SERPs, click on the link.