Why do people visit your website? More often than not, it’s to obtain information about a product or service. The content on your website is there to provide that information while they’re actively seeking it. This means that you’re not only potentially turning a reader into a customer, but you’re also providing value to that person.
Investing In Content Marketing
Content marketing is unlike other advertising methods, as it does more for your business than simply bringing in customers. It also builds your authority and credibility, which can prove incredibly valuable for smaller businesses that are yet to hold any reputation in their industry.
As compelling as that may be, it’s not the only reason your business should invest in content marketing. Here are five more content marketing benefits that make it all the more worthwhile.
1] Crucial for SEO
Nothing helps your website rank higher in search results than quality content. Google values helping its users find the information they’re looking for. Since Google accounts for over 10x more traffic to the average website than any social media site or competing search engine, it would make sense to invest in what will bring you that traffic.
2] Increases Conversions
While it’s great to receive more website traffic, it doesn’t mean much if you aren’t getting conversions. Fortunately, content marketing handles that as well. Upon first hearing about your business, customers will go through a buying process before finalizing their purchase decision.
This process involves identifying a problem, researching it, and then deciding how to act on it. Content marketing satisfies all stages of this process and brings potential customers much closer to making a purchase.
At the same time, quality content will build a relationship with your customers and motivate them to buy from you instead of your competitors.
3] You Don’t Need to do it Yourself
Not everyone can write quality content and most business owners don’t have time for it to begin with. The good news is that there are agencies that can do it for you.
Compared to, say, web development, content marketing can prove much more accessible for small businesses in terms of pricing. You just need to find the right content marketing agency.
4] Control the Conversation
It’s much easier to sell to someone if they’re looking for what you sell. Effective content marketing allows you to sell your customers on your products while educating them at the same time. Your content can explain to them why it’s important to pay a certain price for your product, why your product is better, etc.
5] Superior to Traditional Marketing
A similar phenomenon is happening with online ads as what happened to cable television ads. People are finding ways to avoid them. It’s estimated that around 40% of laptop users already have ad blockers.
This means that traditional digital marketing methods such as banner ads are becoming less effective. This will never happen to content marketing.
These are by no means the only reasons you should invest in content marketing. Regardless, any savvy business owner will know that it’s a no-brainer to include it in their digital marketing strategy, so get started ASAP.