Do not be afraid to ask questions no matter how irrelevant you think they are. Despite assuring that the marketing agency is reliable, you have to make a follow up on what they are doing. Ask questions such as, what will you do to ensure a boost in sales is recognized?
Signs of Digital Marketing Agency for Your Business
How long will it take to start seeing results? All that will give you an insight of how long it will take for your return on investment (ROI) to start paying off. That aside, you have to keep an eye on the digital agency you have hired to take over your campaigns. The following signs will help you know if you have the right agency with you:
They ask questions about your business
You cannot have someone go straight to launching a campaign without understanding the framework of your business and your customer base. A good digital agency will start by sitting down with the business owner so that he or she can explain how their business works and who are their customers and the marketing strategies they have used in the past.
This will help the agency to know where the business in question stands so that they can know the approaches to use in improving that standing.
They involve you in the planning and execution of strategies
You, as the business owner, know your customers well and have the best vision of where you want your business to go. Remember that any marketing expert coming to manage your campaigns will get an overview of what needs to be done from you. On that note, they have to involve you in every step of the way so that they do not leave anything out. During these sessions, you have to ask questions and they should be ready to answer with regard to your business objectives.
They generate weekly reports on the campaigns
Reports are there to check on the progress of what they are doing. If digital agency is not producing weekly reports, then they may not be doing the right thing or getting the right results. Reports help you know and gauge how different campaigns, they have employed, are doing to highlight the objectives you have set.
When you start seeing positive results within the guaranteed time frame
Results will vary from business to business as the objectives will also vary. It maybe that, the initial objective was to get a higher ranking on search engines,for your website, or simply increase revenue. Whichever the case, the digital agency you have hired should be able to achieve such results as guaranteed.
When your customer base is growing
It is one of the major objectives when hiring a marketing agency. However, it takes time for this to happen. You have to be patient with the agency you have employed to manage your marketing campaigns.
The results on sales increase will depend on the reputation of your business as a startup will take longer than an established business to see an increase in sales. All in all, you should be able to see this after a reasonable period. 🙂
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3 Comments
Great article, yes I agree results will generally take longer to improve with startups compared with established businesses the only problem is the startups are generally the ones who can not wait 🙂
Thank you for very good post! As I understand marketing is the most important part when you start your business. But I suppose that correct business strategy is more important!
Hi Harshil Nice post.