SEO is one of the most powerful advertising methods you can use nowadays. Unfortunately, too many people are completely in the dark about the whole process. As a result, some may try their hands at SEO and end up failing and dismiss the method altogether. However, SEO is one of the most effect marketing techniques when done right. So, what is SEO?
SEO Basics: Complete Beginner’s Guide
What Does SEO Stand For?
SEO stands for Search Engine Optimization. It’s a method that uses off site and on site methods to improve your results with the search engines. On site SEO implies things like site structure and navigation, keyword density, URL configuration, design, etc.
Off page SEO, on the other hand, focuses on external factors. Things such as link building, content creation and publishing, social signals, etc., are all example of off site SEO practices. You cannot succeed with using only one of the two practices.
A site with very good on site SEO might get indexed quickly but won’t get much traction on its own. If you really want to generate organic traffic, you’ll have to put significant effort on off page SEO as well. But without a well optimized website to begin with, all that link juice will be useless.
How do Search Engines Rank Sites?
Search engines usually try to put the most relevant pages as their top results. They do it using a variety of algorithms. Each search engine has different criteria and algorithms for rankings and these change constantly. This is why it is important to stay on top of the most recent changes if you want to get sustained results.
More recently, Google has started giving more importance to users when it comes to rankings. Users now have a say over which sites are deemed as relevant. Social signals now play a major role in how search engines are ranked as well.
What Constitutes Good SEO?
Many things have to be considered when talking about sound SEO tactics. First of all, your site’s design and navigation should be as clean as possible. There was a time when site design was completely irrelevant when it came to SEO.
But since Google switched to a more user friendly approach, factors like bounce rate are becoming more important and users are more likely to bounce off a site with a lousy design and bad navigation. Poor navigation will also make you site more difficult to crawl for search engine spiders.
When it comes to off site SEO, the main thing you need to concentrate on is publishing content that your core audience will love and share. The more socially active your content is, the more exposure it will get.
For this, you really need to know what your audience is looking for and deliver it in an informative and digestible format that demands attention. Content is the backbone of the internet, and without solid content on and off site, you SEO efforts are set to fail
SEO is always evolving and might be completely different a few years from now. But if there’s one thing we can be certain of, it’s that users will always be the driving force of SEO. By keeping your audience in mind first while staying compliant with search engine guidelines, you’ll be able to get the most out of SEO. But since SEO is ever changing, it’s also essential that you stay on top of recent changes if you don’t want to be left behind. 🙂