Implementing an effective link building strategy is at the core of every successful SEO campaign. It involves the interlinking of websites that have relevant, interesting, and up to date content in order to improve the SERP (search engine results page) ranking and to get more traffic to their websites.
Link building is ideal for businesses who wish to promote their brand online with spending much on paid clicks and expensive advertisements.
While it may sound very simple to execute, link building is actually not a static strategy that you can just use anytime and anywhere you want to. It is an evolving science that must be tailored to the changing search engine algorithms and consumer behaviors.
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Meanwhile, here are five steps to choosing the best link building agency for your business.
Do a background check.
The first step that you should always take is to get to know the link building company that you are hiring. Both the quality and length of their experience should count when evaluating a service provider for your website.
Focus not on the years but on the results of their past projects and campaigns. A strong web solutions provider should be able to present a portfolio of their successful projects and the specific strategies that they have used.
They should possess strong communication skills.
Link building is not just about using random keywords and linking random websites to get more traffic to your target pages. The qualities that an ideal service provider should have must revolve around strong communication skills.
A properly placed link will not serve its purpose if the readers are not convinced to click it. Strong communicators know how to relay the appropriate call to action and to build good relationships with other website managers. It should be a requirement that your service provider excels in this skill.
Make sure that they have a definite plan.
Good link building services providers must be transparent about how they do their work. It may not necessarily mean that they tell you everything to the smallest of details, but they should be able to present a step-by-step approach of their plan.
From site prospecting and site audits to analysis and monitoring, they should be able to stay organized while being creative and detail-oriented.
Rank your prospects by the number and quality of their connections.
As its name suggests, link building should revolve around making strong and lasting relationships with websites and blogs that are in the same industry as you are in. While it is understood that the reason for reaching out to another website is to get a link, it is also a great opportunity for you to expand your network.
Find a good link builder who can help you achieve your goals by growing your network. No other company can help you with this but those who already have a wide array of connections themselves.
Consider the costs of link building.
In any type of online marketing campaign, the total costs will always be an important consideration. There is actually no clear price range for link building services as it always depends on a number of factors. First and foremost is the link prospecting which involves the efforts of your service provider when looking for qualified blogs online.
Next is the content; higher quality means higher costs and additional media features such as photos and videos will raise the price. Extra services such as guest blogging will also require you a higher budget allocation.