Regardless of whether you will be generating your sales online, offline or a combination of the two, you will need a website, and this means domain registration. Part of the process of doing this is selecting your domain name, but there are other considerations during the process. The following are a few tips to keep in mind.
Domain Registration for Your Business
Be specific in selecting your domain name
There are many things to take into consideration when selecting your domain name. The first is that you choose something that relates to your company or product, but it must be specific. If you are a book dealer, you need to make sure that your name is not something general in relation to books.
It must be something specific to books that is strongly related to your business. For example, if you sell books about computers, you need a name that relates not only to books, but to computers as well.
Make the name easy to remember
If the URL name is too long, it may not be remembered. This is usually not a problem for companies that have been in business for a long time, because returning customers may have the site bookmarked, but the website will also easily appear in search engines. At least this is true for businesses that have a lot of traffic to their website.
However, a new business will not be readily ranked high in search engine results, and it takes time to build up a customer base who will have the site bookmarked, so it is important for people to remember the URL of your new business.
Choosing your URL extension
There are many extensions available today to choose from, but you need to focus on choosing a .com extension as much as possible. Part of the reason is it easy to remember, but it also can become confusing to Internet users when they attempt to go to your site using a .com extension, but your site is using a .net or other extension. They are likely to end up at another business’s site and quickly give up on finding your site.
If you are concerned about other extensions being used by other companies, you can register more than one domain name with other extensions. In other words, after you have registered your name as a .com, you can register the same name as a .net or other extension. You can then point each domain name to the same address.
Saving money on domain name registration
If you want to register more than one name, there are many domain registration companies that will offer you a a discount for doing this. This can be helpful when you are contemplating the use of more than one extension. Another way to save money is by paying for more than one year. It is possible to pay for several years in advance.
Whatever name or names you choose to use for your website, You need to take some time to consider the many possibilities available to you. As you think of different domain names, make sure to do a search to find out if the name is available. Good domain registration companies will have this search feature on their website.
If you want to register more than one name, there are many domain registration companies that will offer you a a discount for doing this. This can be helpful when you are contemplating the use of more than one extension. Another way to save money is by paying for more than one year. It is possible to pay for several years in advance. If you want to register a single domain name for a year, there are coupons available both at Domain Promo and Retail Me Not which help you get your domain name for $1 only. 🙂