Most people fall short when it comes to how to create a high-converting Facebook post, and the reason for that has to do with some simple principles that are available for all and can be quite easily implemented.
The obsession with getting as much “juice” as you can from a new Facebook post often leads to very disappointing results, so let’s discuss what you should take into account in order to avoid falling into that trap.
Tip #1 Keep things short
According to a report by Fast Company, the ideal length of a Facebook post is 40 characters. Posts with fewer than 80 characters earn 66% more engagement than longer posts, and that has to do with the reason why people spend time on social media. Let’s explain how it works.
How many people are there to read endless posts? Very few, probably close to none. People scan through so many posts and tap only the things that catch their eyes in a few seconds, or even less.
Also, according to the same report, headlines perform the best when they’re around five words long. Keep things as short as you can and always think about compelling titles that will stand out and draw people’s attention.
Tip #2 Expose your products in action
When people see a particular product for the first time, they generally have several questions about it. How does it look in reality (i.e., does it look the same as in the pictures)? How does it perform?
Is it high-quality? Your post should address these questions, and your audience should get answers without going through a lot of searches online.
Showing your products in life humanizes your offerings, and it helps potential customers to visualize themselves using and interacting with your product after they make the purchase. Paid ads, such as video or banner ads(like on marketing platforms such as Bannerbit.com) follow the same principles, so why shouldn’t you do the same?
Tip #3 Show how real people use your products
It’s incredible to see how someone reacts to pictures of other peoples using a particular product. It gives a sense of genuineness, and potential customers will begin picturing themselves wearing or using your products.
Put your products in different postures, funny or challenging, so that people will be able to see what they are buying in action. Whatever could be appealing to your audience, even wearing (if relevant) or using your products in some way or another, will showcase some of the different ways it could be used, while also stimulate visualization.
Pictures (and videos as well) with your products will create a closer bond between your potential customers and what they consider to buy. If your Facebook posts include detail-oriented pictures, as described above, you’ll definitely be one step ahead in your Facebook marketing journey.