The score on an email reputation will affect the number of survey invitations that you can actually see in your inbox. If your email ID is having a bad score then the survey invitation will directly go into the spam folders or even might get blocked.
This is one of the reasons because of which you find that people who you think will participate in your survey do not do so. You need to read this article to improve your emails reputation that will help your company in a lot of ways. Also, you need to check this guide if you wish to attract a number of people to your ecommerce startup, company or project.
1] Knowing about the identity
If your email is not having a signature as well as an address then it will directly go to the spam folder. If you wish to protect the reputation of the email, it is important to provide the signature and address of your email.
2] Quality of the list of email
It is very important for your email growth strategy to check that all the email addresses that are present are real. You need to ensure that these emails belong to an existent user that will help in maintaining a better reputation. The reputation score of your company will get affected if the email ID is labeled in the spam list.
3] The sent history
Having an established history with a particular IP address will help in boosting the reputation score as well as the legitimacy of the emails. It means that the emails are sent and received from a legitimate place.
The spammers will never be able to maintain a long as well as reputable sending history because they need to often change their IP address.
4] The volume of emails and consistency
To determine the reputation of the email, it is important to look at the volume of the emails that you are sending and also the consistency parameter. In this way, the predictability, as well as the stability in terms of volume, can be determined.
The volume, as well as the frequency, is often looked at by the internet service provider. It helps in determining whether your email is on the right track or it is considered as spam.
5] Managing a better email list
It is important to know how to screen as well as validate emails. By maintaining a clean list of emails you will not come under the spam folders. By doing these, you will be able to maintain a successful delivery rate. In this way, the reputation of an email sender will also get increased and improves key email metrics.
6] Tracking the email deliveries
It is also important to check the email response rate on a regular basis. It will help you in preventing the failure of delivering the email messages. That is why it is important to track the email deliveries.
You can also include an option that can help in sending an automatic confirmation to the subscribers. In this way, you will also be able to differentiate the email from the nonexistence ones.
So, these are the ways that are followed email marketing best practices to build the perfect reputation for your email lists.
You may also like: Best Email Marketing Campaigns Strategies.