SEO has become the backbone of modern-day marketing. It is a huge factor in the digital marketing and e-commerce scene. And every year, Google’s demands for SEO seem to keep in changing.
This is thanks to the fact that the internet is a highly dynamic platform. Each year, people with an online presence need to find new ways to ensure that they remain at the top of Google’s search results.
In order to understand the ever-changing nature of Google’s search engine algorithm, one must learn to appreciate it. Google’s algorithm is designed to make searching for things as easy as possible. It focuses on providing users with a simple search platform that directs them to the best results available.
SEO has become important for an increasing number of businesses. Even industries that have stayed away from the internet up till now have begun exploring SEO. We’re talking about industries such as construction, pharmaceuticals, etc. Today, SEO for contractors is just as important as it is for a digital marketing agency.
In 2019, the latest ranking factor that has been added to Google’s algorithm is mobile page speed. More and more people have begun surfing the internet through their phones. And Google wants to ensure that these people get a flawless surfing experience. Now, mobile page speed is important.
However, this is not the only thing that you should be focusing on. SEO is a holistic process, you need to work on multiple factors in order to produce results. Think of it as baking a fancy cake.
So, what does one need to do in order to stay at the top of Google’s rankings? Whether you are from the construction industry, credit industry, or have an online store, here are a few great things that you can work on.
Staying at The Top of Your SEO Game
The very first thing that you need to do is study the algorithm. Google is always making small changes to their algorithms. Being aware of these changes is really important since it helps you stay up-to-date.
People who know the system know how to make it work for them. You can find a ton of SEO resources online. There are guides, detailed tutorials, and even experts willing to provide consultation.
1] Mobile Friendliness
At the moment, Google is placing a lot of focus on mobile websites. Last year, over 52.2% of global internet traffic came from mobile phones. And according to trends, this figure is going to grow even more this year.
In order to maintain your SEO, focus on developing a mobile website. You don’t necessarily need to have a dedicated mobile website. Some businesses simply do not need a mobile website.
However, you can optimize your website for usage on mobile devices. Make sure that your website has good load times, touch screen friendly controls, and a visual style that is suited for mobile devices.
Google is known for producing helpful tools that make SEO easier for everyone. Google has a tool that tests the “mobile friendliness” of your website. You can use this tool to figure out what is your website lacking. Once you know that, you can begin focusing on improving these problems.
2] Backlink Auditing
A few years ago, backlinks were what made or broke your SEO. You simply needed as many backlinks as possible in order to get a higher ranking.
Things have become much more complicated now an backlinks aren’t that special anymore. However, this does not mean that they have become redundant. They still play an important role in SEO. Nowadays, websites need to focus on auditing their backlinks.
Backlink audits are used to identify good and bad backlinks. Google now asks for quality backlinks. If a website has a few but reputable backlinks, it benefits in a number of ways.
Reputable backlinks provide you with quality traffic and they help in establishing the credibility of your website. Backlink auditing is a fairly simple procedure, you can find plenty of information about it on the internet.
3] Featured Snippets
This is a fairly recent addition to Google’s functionality and it has become a major ranking factor. Google’s featured snippets present content right below the search bar. This is prime real estate on the Google search results screen. Getting content from your website to show in featured snippets can really increase your traffic.
Finding your way into Google’s featured snippets requires you to have high-quality content. Content that provides precise answers to questions that people type into Google’s search bar. The more accurate your answers are, the more chances you have of being featured. You also need to add a few keywords that are popular but not overused.
Apart from being high-quality content, it should also have good readability. Using bullet points can be a great way to maximize readability. As always, you can rely on a plethora of tools to find the right keywords and to identify questions that you should be answering.
SEO professionals are always busy. They constantly need to keep an eye on Google’s algorithms and ensure that they keep on pleasing the system. Fortunately, being good at SEO is a really worthwhile skill.
In pleasing the system, you get to maximize your visibility on the internet. You also get to provide your audience with a more pleasurable surfing experience. This in turn increases your chances of doing business.