{"id":17205,"date":"2021-12-27T00:54:37","date_gmt":"2021-12-27T08:54:37","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=17205"},"modified":"2021-12-27T00:54:37","modified_gmt":"2021-12-27T08:54:37","slug":"video-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/video-social-media-marketing\/","title":{"rendered":"5 Kickass Ways to Use Video With Social Media Marketing"},"content":{"rendered":"<p><u><a href=\"https:\/\/www.justwebworld.com\/boost-video-marketing-success\/\" target=\"_blank\" rel=\"noopener\">Video marketing<\/a><\/u> has a number of benefits over other types of marketing. It is naturally engaging, because we watch it just as we watch good TV shows or movies. You can hold an audience for several minutes in a world of text messages and skimmed web content.<\/p>\n<p>Even if you only have a several second spot, it will transmit massive amounts of emotionally evocative imagery that creates a stronger impression than any other medium. Video marketing is considered more persuasive than written content.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#How_to_Use_Video_to_Boost_Your_Social_Media_Marketing\" title=\"How to Use Video to Boost Your Social Media Marketing\">How to Use Video to Boost Your Social Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#Amp_Up_Your_Email_Marketing_Campaign\" title=\"Amp Up Your Email Marketing Campaign\">Amp Up Your Email Marketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#The_Infinitely_Repeating_Six_Second_Ad\" title=\"The Infinitely Repeating Six Second Ad\">The Infinitely Repeating Six Second Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#Interviews_You_Control\" title=\"Interviews You Control\">Interviews You Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#Building_Customer_Engagement_through_Videos\" title=\"Building Customer Engagement through Videos\">Building Customer Engagement through Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#Create_Your_Own_Demos\" title=\"Create Your Own Demos\">Create Your Own Demos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.justwebworld.com\/video-social-media-marketing\/#Summary\" title=\"Summary\">Summary<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_Use_Video_to_Boost_Your_Social_Media_Marketing\"><\/span><span style=\"color: #993300;\">How to Use Video to Boost Your Social Media Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17209\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Social-Media-Marketing.jpg\" alt=\"How to Use Video with Social Media Marketing\" width=\"536\" height=\"355\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Social-Media-Marketing.jpg 536w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Social-Media-Marketing-300x199.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p>It is also pervasive, something you can put on your own site, video sites offering how to instructions or YouTube. Let\u2019s look at five kickass ways to use video with social media marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amp_Up_Your_Email_Marketing_Campaign\"><\/span><span style=\"color: #008000;\">Amp Up Your Email Marketing Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><u><a href=\"https:\/\/www.fatrabbitcreative.com\/blog\/5-key-benefits-of-email-marketing\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a><\/u> is one of the most effective marketing tactics available due to its ease of automation and customization and very low cost. You can improve click through rates by sharing a link to a viral video, whether funny or incredibly useful.<\/p>\n<p>The person sees the initial image and wants to click on the landing page to see the video in full. Good videos increase your click through rates by 200% to 300% while having a similar effect on conversions for those who watch the whole video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Infinitely_Repeating_Six_Second_Ad\"><\/span><span style=\"color: #008000;\">The Infinitely Repeating Six Second Ad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Short two to six second loops of video are essentially images with depth. If you capture funny moments of your employees in uniform, innovative ways the product is being used or something as simple as excited unboxing videos, you have the perfect Vine video.<\/p>\n<p>Vine plays the short looping videos over and over again, which hones your message with each repeat. And this format is perfect for sharing on Twitter or Facebook, knowing it will likely be watched even as someone scrolls down the screen. You can also use these short videos as teases to get someone to click on a link to a longer video on your website or another platform like YouTube.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interviews_You_Control\"><\/span><span style=\"color: #008000;\">Interviews You Control<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17215\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Interviews.jpg\" alt=\"Interviews You Control\" width=\"458\" height=\"313\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Interviews.jpg 503w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Interviews-300x205.jpg 300w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Interviews-145x100.jpg 145w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Interviews-380x260.jpg 380w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p><u><a href=\"http:\/\/www.hypebot.com\/hypebot\/2016\/08\/new-facebook-video-features-suggesteddedicated-video-saved-bookmarks.html\" target=\"_blank\" rel=\"noopener\">Facebook Video <\/a><\/u>allows you to upload up to twenty minutes of HD video, and putting the video on Facebook gives you instant social media sharing capability. This is perfect for doing interviews with employees or key staff or presentations equivalent to a <u><a href=\"https:\/\/www.ted.com\/talks\" target=\"_blank\" rel=\"noopener\">TED talk<\/a><\/u>.<\/p>\n<p>This approach gives you far more social signals than any other platform, something you need when building brand recognition with search engines or the search engine results page ranking of your company\u2019s verified social media accounts.<\/p>\n<p>And don\u2019t forget the videos already taken at various events like presentations and lectures by your on-staff subject matter experts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Building_Customer_Engagement_through_Videos\"><\/span><span style=\"color: #008000;\">Building Customer Engagement through Videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who doesn\u2019t like a contest? What company doesn\u2019t like free content? You can achieve both by having a contest for the best fan video. This will not only result in increased activity on your Facebook page but will increase your EdgeRank score. If you get your customers to vote on the best video, you\u2019ll also increase brand mentions across social media.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17216\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Customer-Engagement.jpg\" alt=\"Building Customer Engagement \" width=\"461\" height=\"370\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Customer-Engagement.jpg 482w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2017\/02\/Customer-Engagement-300x241.jpg 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/p>\n<p>Another option is asking people to film their testimonials and posting them on your social media accounts. They\u2019ll feel like they are being heard, and you\u2019re getting great publicity by giving them a platform for it.<\/p>\n<p><span style=\"font-weight: 400;\">YouTube is the top platform for video sharing worldwide, and you can even<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.socialwick.com\/youtube\/subscribers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">buy YouTube subscribers<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to give your channel more credibility so that people will feel more comfortable sending you their videos to post on their behalf or tag.<\/span><span style=\"font-weight: 400;\"> They\u2019ll feel like they are being heard, and you\u2019re getting great publicity by giving them a platform for it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Your_Own_Demos\"><\/span><span style=\"color: #008000;\">Create Your Own Demos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t let sites like Ehow dominate web searches for queries on how to solve an error message on your product or how to use an item like what you sell. Create your own product demonstrations from assembly to repair to sending back for warranty work. If the issue is best explained via animation, a company like <u><a href=\"https:\/\/www.spielcreative.com\/\" target=\"_blank\" rel=\"noopener\">Spiel<\/a><\/u> can help you.<\/p>\n<p>Integrate the right <u><a href=\"https:\/\/www.justwebworld.com\/category\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><\/u> so they rank well for queries on how to do these tasks. One to two minute videos are the ideal length for keeping someone\u2019s attention unless the task takes longer.<\/p>\n<p>One benefit of this approach is dominating searches for the after-care of your customers like how-to questions. You also capture queries of people looking for information on how to perform the task for which your product is required and then showing your product as the solution.<\/p>\n<p>You also improve the search engine ranking of your brand on the video platforms search engines give priority to in search results.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"color: #0000ff;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create your own product demonstrations and explanation videos so that other sites don\u2019t dominate these search queries. Build customer engagement through video by asking for their testimonials or holding fan video contests. Give interviews and presentations that you control, though you can use video captured from prior events to start putting content out there.<\/p>\n<p>Take advantage of any ultra-short clips you have that could promote your product, even as a teaser to much longer videos. And always link to the best videos as part of your <u><a href=\"https:\/\/www.justwebworld.com\/email-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">email marketing strategy<\/a><\/u> to increase the click-through rate and impact of your marketing efforts. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing has a number of benefits over other types of marketing. It is naturally engaging, because we watch it just as we watch good TV shows or movies. You can hold an audience for several minutes in a world of text messages and skimmed web content. Even if you only have a several second [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":17209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[69],"tags":[4439],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Kickass Ways to Use Video With Social Media Marketing<\/title>\n<meta name=\"description\" content=\"Video marketing is considered more persuasive than written content. 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