{"id":1865,"date":"2014-01-03T00:33:55","date_gmt":"2014-01-02T19:03:55","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=1865"},"modified":"2014-05-16T22:05:30","modified_gmt":"2014-05-16T16:35:30","slug":"digital-marketing-can-boost-your-business","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/","title":{"rendered":"Digital Marketing Can Boost Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/#Digital_Marketing_Can_Boost_Your_Business\" title=\"Digital Marketing Can Boost Your Business\">Digital Marketing Can Boost Your Business<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/#1_Build_a_Dynamic_Website\" title=\"1) Build a Dynamic Website:\">1) Build a Dynamic Website:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/#2_Create_Quality_Content\" title=\"2) Create Quality Content:\">2) Create Quality Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/#3_Build_a_Social_Media_Presence\" title=\"3) Build a Social Media Presence:\">3) Build a Social Media Presence:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.justwebworld.com\/digital-marketing-can-boost-your-business\/#4_Using_Email_Marketing_Judiciously\" title=\"4) Using Email Marketing Judiciously:\">4) Using Email Marketing Judiciously:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Digital_Marketing_Can_Boost_Your_Business\"><\/span>Digital Marketing Can Boost Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing strategy plays an important role in shaping the fortunes of a business. This is especially true for small businesses that have to work with tight marketing budgets. Over the years, many small businesses have made an attempt at using the internet for promoting their business. Some small businesses have been successful at it, while for some, it has been a rather futile endeavor.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Digital-Marketing-Can-Boost-Your-Business.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1866\" title=\"Digital Marketing Can Boost Your Business\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Digital-Marketing-Can-Boost-Your-Business.jpg\" alt=\"Digital Marketing Can Boost Your Business\" width=\"506\" height=\"339\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Digital-Marketing-Can-Boost-Your-Business.jpg 506w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Digital-Marketing-Can-Boost-Your-Business-300x200.jpg 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">The important question that most small business owners are asking is how to tap into the huge potential of the online medium. Well, as someone associated with the online marketing strategy of a number of websites, I can only say that it is all about doing the basics right. In the following paragraphs, I will be offering you some tips on how small businesses can use online marketing effectively.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Build_a_Dynamic_Website\"><\/span>1) Build a Dynamic Website:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Developing a website which provides complete information about your products and services is the precursor of online marketing success. There was a time, not long ago, when all a business had to do was to create a static website and wait for the search engines to discover it. However, today, search engines have brought a lot of changes to the process in which they rank websites, which in turn, has resulted into many static websites being pushed into oblivion. Therefore, it is absolutely crucial for you to put in the best effort to design your website in an aesthetic manner. You can use links in your website to make the internal pages easy accessible for the users. As you introduce new products and services in the market, ensure that you are updating your website as well. Apart from high-quality content, include optimized images, and informative videos to gain the attention of your target audience.<\/p>\n<p>Read :-\u00a0<a title=\"Top 10 Ways for Successful eCommerce Marketing\" href=\"https:\/\/www.justwebworld.com\/top-10-ways-successful-ecommerce-marketing\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">Top 10 Ways for Successful eCommerce Marketing<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span>2) Create Quality Content:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/seo-content-writing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1867\" title=\"Create Quality Content\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/seo-content-writing.jpg\" alt=\"Create Quality Content\" width=\"388\" height=\"381\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/seo-content-writing.jpg 388w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/seo-content-writing-300x294.jpg 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/a><\/p>\n<p>To become really successful at using online marketing, you need to develop quality content for your website. Search engines now look at high-quality and original content more than anything else, and this is precisely why many websites are putting in all their effort in developing quality content. The content that you create depends on your area of operation, but some things stand true across all sectors such as brainstorming on new ideas, creating interesting and informative articles, updating the customers about the latest innovations in your industry, etc. The power of quality content is immense; if one of your articles ranks prominently on search engines, you will see tremendous rise in the traffic and visibility. So, to cut the long story short, create engaging content that is targeted to help the users and include relevant keywords in a natural manner.<\/p>\n<p>Read :-\u00a0<a title=\"Few Tips for Online Marketing of Your New Business\" href=\"https:\/\/www.justwebworld.com\/tips-online-marketing-new-business\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">Few Tips for Online Marketing of Your New Business<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Build_a_Social_Media_Presence\"><\/span>3) Build a Social Media Presence:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Build-a-Social-Media-Presence.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1868\" title=\"Build a Social Media Presence\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Build-a-Social-Media-Presence.jpg\" alt=\"Build a Social Media Presence\" width=\"450\" height=\"250\" \/><\/a><\/p>\n<p>Many experts are predicting that in the years to come, social media will emerge as the biggest marketing platform for businesses. If you have been using Facebook, you might have realized the number of \u2018company pages\u2019 and advertisements on the right side of your \u2018wall\u2019. Also, most brands today have their own pages where users can give their feedback, discuss new products, and interact with the owners. Building a social media presence is another way of driving traffic to your websites as you can use links to direct users to specific pages.<\/p>\n<p>Read :-\u00a0<a title=\"Ways to Promote your Blog Offline\" href=\"https:\/\/www.justwebworld.com\/top-funniest-ways-to-promote-your-blog-offline\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">Ways to Promote your Blog Offline<\/span><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Using_Email_Marketing_Judiciously\"><\/span>4) Using Email Marketing Judiciously:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Email-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1869\" title=\"Using Email Marketing Judiciously\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Email-Marketing.jpg\" alt=\"Email-Marketing\" width=\"250\" height=\"250\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Email-Marketing-150x150.jpg 150w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/01\/Email-Marketing-120x120.jpg 120w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/p>\n<p>Email marketing is possibly one of the oldest ways in which businesses have used the internet for reaching out to their target audience. However, over the years, email marketing has been abused to such an extent that many businesses have abandoned them altogether. As a small business owner, you can make email marketing to work for you if you use it judiciously. Creating an email marketing campaign that is centered on your target audience can definitely help in achieving the desired results for you. Sending promotional offers, introductory offers, and discount coupons, etc. is a good way of connecting with your target audience.<\/p>\n<p>Read :-\u00a0<a title=\"How to Increase Rank of Old Blog Posts\" href=\"https:\/\/www.justwebworld.com\/increase-rank-old-blog-posts\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">How to Increase Rank of Old Blog Posts<\/span><\/a><\/p>\n<p>These were a few tips on incorporating online media as a part of your <a title=\"marketing strategy\" href=\"http:\/\/www.forbes.com\/sites\/gregsatell\/2013\/04\/16\/4-principles-of-marketing-strategy-in-the-digital-age\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">marketing strategy<\/span><\/a>. We hope that the tips mentioned here will give you a gist of the factors that you need to keep in mind while using online marketing for your business. Feel free to tell us if you found the article useful or not. You can also express your ideas on using internet for marketing strategy.<\/p>\n<p>Please share this post with your friends on Facebook as well as Google+, also subscribe to our mail list so that you will not miss out any future post and Don\u2019t forget to comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Can Boost Your Business Marketing strategy plays an important role in shaping the fortunes of a business. This is especially true for small businesses that have to work with tight marketing budgets. Over the years, many small businesses have made an attempt at using the internet for promoting their business. Some small businesses [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":1866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[69,9],"tags":[366,1722],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Can Boost Your Business<\/title>\n<meta name=\"description\" content=\"Digital Marketing Can Boost Your Business. Online Marketing strategy plays an important role in shaping the fortunes of a business. 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