{"id":29131,"date":"2018-12-15T15:14:14","date_gmt":"2018-12-15T09:44:14","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=29131"},"modified":"2018-12-15T15:17:49","modified_gmt":"2018-12-15T09:47:49","slug":"social-media-marketing-will-help-grow-your-brand","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/","title":{"rendered":"Why Social Media Marketing Will Help Grow Your Brand"},"content":{"rendered":"<p>You cannot go wrong with <strong>social media marketing<\/strong>. There are over 4 billion people on the internet, with 3.2 billion active users on <a href=\"https:\/\/www.justwebworld.com\/category\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">social media<\/span><\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29138\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing.jpg\" alt=\"Social Media Marketing\" width=\"639\" height=\"382\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing.jpg 683w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing-300x179.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>If you target the right channels and develop strategies to maximize your traffic rates, you could positively influence your brand and grow beyond your goals.<\/p>\n<p>Simply put, social media has a level of penetration around the world that cannot be ignored by any brand that is seeking to capture a share of the market.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#1_What_effect_do_social_media_have_on_sales\" title=\"1] What effect do social media have on sales?\">1] What effect do social media have on sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#2_Can_social_media_affect_Return_on_investment\" title=\"2] Can social media affect Return on investment?\">2] Can social media affect Return on investment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#3_Can_social_media_increase_your_brand_presence\" title=\"3] Can social media increase your brand presence?\">3] Can social media increase your brand presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#4_How_will_social_media_affect_brand_loyalty\" title=\"4] How will social media affect brand loyalty?\">4] How will social media affect brand loyalty?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#5_Can_social_media_affect_customer_service\" title=\"5] Can social media affect customer service?\">5] Can social media affect customer service?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#Final_thought\" title=\"Final thought\">Final thought<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_What_effect_do_social_media_have_on_sales\"><\/span><span style=\"color: #993300;\">1] What effect do social media have on sales?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Commerce is quickly becoming the primary front for business. Up to 18% of the world\u2019s population pay bills, transact monies and make purchases online. The virtual economy is strong in countries with developed internet infrastructure. In countries such as the United Kingdom, South Korea, Sweden, Germany and the United States, over 70% of people regularly make transactions through the internet and other virtual payment methods.<\/li>\n<\/ul>\n<p>The majority of these users are on social media. They use it to make purchasing decisions, as well as interact with different brands.<\/p>\n<p>Twitter recently revealed in a study that 25% of all vehicles purchased within the U.S. were researched on the site, with buyers looking into the different brands\u2019 social media accounts to help make their decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Can_social_media_affect_Return_on_investment\"><\/span><span style=\"color: #993300;\">2] Can social media affect Return on investment?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29139\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/Return-on-investment.jpg\" alt=\"Social media affect Return on investment\" width=\"563\" height=\"318\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/Return-on-investment.jpg 563w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/Return-on-investment-300x169.jpg 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>Your marketing strategy will require an investment of time and resources to develop and execute successfully. It is difficult to understand the performance of <a href=\"https:\/\/www.justwebworld.com\/why-people-love-traditional-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">traditional marketing<\/span><\/a> strategy, since they do not have tangible ways to determine actual return on investment.<\/p>\n<p>It can be difficult to find an ideal strategy, to monitor performance and to research the success or failure of other campaigns on traditional sources.<\/p>\n<p>For social media marketing, calculating return on investment is as easy as making use of a number of available analytic tools. You can observe the performance of your marketing campaign, and consider its success in relation to your goals.<\/p>\n<p>Marketers can identify the role of different strategies in increasing engagement levels, impacting conversion rates or <a href=\"https:\/\/www.justwebworld.com\/use-social-media-drive-traffic-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">increasing traffic<\/span><\/a>. Some of the benefits of using paid marketing campaigns, such as the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.autolikesig.com\/get-likes-on-instagram-app\/\" target=\"_blank\" rel=\"noopener\">auto likes Instagram app \u2013 free trial<\/a><\/span>, great prices and guaranteed return on investment make it a worthy investment.<\/p>\n<p>With this information, marketers will be better placed to maximize the return on investment for future strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Can_social_media_increase_your_brand_presence\"><\/span><span style=\"color: #993300;\">3] Can social media increase your brand presence?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29140\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-brand-presence.jpg\" alt=\"Social media increase your brand presence\" width=\"631\" height=\"362\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-brand-presence.jpg 631w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-brand-presence-300x172.jpg 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<p>Google is the most visited site on the internet. The <a href=\"https:\/\/www.justwebworld.com\/top-social-networking-sites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">social media sites<\/span><\/a> Facebook and YouTube are second and third on the list respectively, and are the most searched items on Google.<\/p>\n<p>The total number of YouTube queries archived every month amounts close to 3 billion, which suggests a large user presence on the site. The numbers suggest that the 3.2 billion internet users who are on social media visit the sites regularly.<\/p>\n<p>These social media sites are becoming the key sources of brand and product information for users who continuously spend more time on the internet. For instance, Facebook hosts up to 60 million pages, most of which are associated with a brand.<\/p>\n<p>On the platform, brands will reach up to 112% of the total number of their followers. The increased reach can be great for <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nativeadvertisinginstitute.com\/blog\/maximize-brand-presence-2018\/\" target=\"_blank\" rel=\"noopener\">brand presence<\/a><\/span>.<\/p>\n<p>More people will view your brand\u2019s marketing campaign, and raise their levels of information. Through social media, your brand will <a href=\"https:\/\/www.justwebworld.com\/simple-ways-enhance-companies-online-presence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">create an online presence<\/span><\/a> that may even surpass your offline presence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_How_will_social_media_affect_brand_loyalty\"><\/span><span style=\"color: #993300;\">4] How will social media affect brand loyalty?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29141\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/brand-loyalty.jpg\" alt=\"Social media affect brand loyalty\" width=\"615\" height=\"388\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/brand-loyalty.jpg 615w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/brand-loyalty-300x189.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>Social media is great for <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.entrepreneur.com\/article\/310427\" target=\"_blank\" rel=\"noopener\">creating brand presence<\/a><\/span> and awareness. Up to 112% of people will view your brand\u2019s post. As more users view your content, they will increase engagements levels, which can include sharing the content to other users. Your social media page and website will receive more traffic.<\/p>\n<p>If the user experience is enjoyable, users are likely to visit your page and website more often. They will develop brand loyalty, which could positively affect conversion rates as well.<\/p>\n<p>If your brand caters to the entertainment, education and information needs that the users will have, you will build brand loyalty to great extents.<\/p>\n<p>Using social media to build your brand requires you to develop management structures that will help maintain a great reputation. This may mean creating a posting policy to determine what content is appropriate for your social media channels.<\/p>\n<p>You will be less likely to incur damage to your reputation, as well as affect users\u2019 loyalty to your brand if your content is entertaining and informative without being offensive.<\/p>\n<p>You can increase brand loyalty by engaging with users on different social forums such as by responding to comments and messages, as well as offering great value in the products or services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Can_social_media_affect_customer_service\"><\/span><span style=\"color: #993300;\">5] Can social media affect customer service?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29142\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/customer-service.jpg\" alt=\"social media affect customer service\" width=\"590\" height=\"391\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/customer-service.jpg 590w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/customer-service-300x199.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>Customer service has effectively been transferred to the internet for most brands. Up to 25% of users will find it easier to contact your brand through social media than making use of a phone call to your dedicated customer service numbers. By keeping your internet forum active, you will be able to provide customer service.<\/p>\n<p>It can be a great way to improve customer satisfaction levels, especially when done in a timely manner. Users who receive responses from a brand page are more likely to remain loyal to the brand, and may make future purchasing decisions on the basis of their interactions.<\/p>\n<p>You can track customer service effectiveness by seeking customer feedback and improving your overall response times. For brands with relatively low rates of customer interaction, this can be as easy as monitoring the different social forums and providing timely responses.<\/p>\n<p>Brands with greater influence may require <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.inc.com\/bill-carmody\/10-social-media-tools-you-need-in-2018.html\" target=\"_blank\" rel=\"noopener\">social media service tools<\/a><\/span> or dedicated response teams to cope with the volume of requests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Final_thought\"><\/span><span style=\"color: #008000;\">Final thought<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media is great for your brand. Over 80% of internet users are on social media, which means that your brand has access to a potentially large follower base.<\/p>\n<p>You can grow your brand through strategic marketing campaigns and awareness programs that will increase user interaction levels as well. If you use the right social media practices, you can grow your brand to greater levels.<\/p>\n<p>You should remember to keep in mind the role of the social media user in the growth and development of your brand, and the potential fallout from overlooking them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You cannot go wrong with social media marketing. There are over 4 billion people on the internet, with 3.2 billion active users on social media. If you target the right channels and develop strategies to maximize your traffic rates, you could positively influence your brand and grow beyond your goals. Simply put, social media has [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":29138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[564,16],"tags":[29709,29708,29706,502,29707,4439,1968],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Social Media Marketing Will Help Grow Your Brand<\/title>\n<meta name=\"description\" content=\"If you target the right channels and develop strategies to maximize your traffic rates, you could positively influence your brand and grow beyond your goals. 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Simply put, social media has a level of penetration around the world that cannot be ignored by any brand that is seeking to capture a share of the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Web World\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/justwebworld\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-15T09:44:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-15T09:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Austin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@justwebworld\" \/>\n<meta name=\"twitter:site\" content=\"@justwebworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Austin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/\"},\"author\":{\"name\":\"Michael Austin\",\"@id\":\"https:\/\/www.justwebworld.com\/#\/schema\/person\/36e27026e7bb59554e4c37e49df4d181\"},\"headline\":\"Why Social Media Marketing Will Help Grow Your Brand\",\"datePublished\":\"2018-12-15T09:44:14+00:00\",\"dateModified\":\"2018-12-15T09:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/\"},\"wordCount\":1040,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.justwebworld.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing.jpg\",\"keywords\":[\"brand loyalty\",\"brand presence\",\"Grow Your Brand\",\"Social Media\",\"social media affect ROI\",\"Social Media Marketing\",\"Traditional marketing\"],\"articleSection\":[\"Business\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/\",\"url\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/\",\"name\":\"Why Social Media Marketing Will Help Grow Your Brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.justwebworld.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.justwebworld.com\/social-media-marketing-will-help-grow-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2018\/12\/social-media-marketing.jpg\",\"datePublished\":\"2018-12-15T09:44:14+00:00\",\"dateModified\":\"2018-12-15T09:47:49+00:00\",\"description\":\"If you target the right channels and develop strategies to maximize your traffic rates, you could positively influence your brand and grow beyond your goals. 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