{"id":57254,"date":"2022-06-12T01:28:08","date_gmt":"2022-06-12T01:28:08","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=57254"},"modified":"2022-06-12T01:28:08","modified_gmt":"2022-06-12T01:28:08","slug":"what-is-perfect-marketing-strategy-in-times-of-crises","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/what-is-perfect-marketing-strategy-in-times-of-crises\/","title":{"rendered":"What Is a Perfect Marketing Strategy In Times Of Crises"},"content":{"rendered":"<p>The corona crisis is changing marketing. Above all, it has to be authentic, humane and relevant. According to a study, few fundamental trends are emerging for the year 2021 that must be observed.<\/p>\n<p>The corona pandemic brings with it a variety of challenges and uncertainties, whether in the private, professional, social or economic area.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57256\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2021\/02\/Marketing-Strategy.png\" alt=\"Perfect Marketing Strategy In Times Of Crises\" width=\"623\" height=\"416\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2021\/02\/Marketing-Strategy.png 644w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2021\/02\/Marketing-Strategy-300x200.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p>Even the marketing does not remain spared: As businesses today find access to the customer (with the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.jaynike.com\/youtube\" target=\"_blank\" rel=\"noopener\">help of YouTube marketing<\/a><\/span>, <a href=\"https:\/\/www.justwebworld.com\/grow-your-business-using-instagram-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Instagram promotions<\/span><\/a>, <a href=\"https:\/\/buffer.com\/library\/facebook-ads-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Facebook advertising<\/span><\/a>, etc.) and what is important in brand development, they need to question in light of the current crisis. Because it is important to find suitable answers for the \u201cnew normal\u201d.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/what-is-perfect-marketing-strategy-in-times-of-crises\/#Companies_and_consumers_with_a_different_focus\" title=\"Companies and consumers with a different focus\">Companies and consumers with a different focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/what-is-perfect-marketing-strategy-in-times-of-crises\/#Marketing_trends_for_2021\" title=\"Marketing trends for 2021\">Marketing trends for 2021<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/what-is-perfect-marketing-strategy-in-times-of-crises\/#Purpose_%E2%80%93_meaningfulness_and_authenticity\" title=\"Purpose &#8211; meaningfulness and authenticity\">Purpose &#8211; meaningfulness and authenticity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/what-is-perfect-marketing-strategy-in-times-of-crises\/#Agility_%E2%80%93_method_mindset_technology\" title=\"Agility &#8211; method, mindset, technology\">Agility &#8211; method, mindset, technology<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Companies_and_consumers_with_a_different_focus\"><\/span><span style=\"color: #993300;\">Companies and consumers with a different focus<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the study, the decision-makers in the companies during the crisis focused primarily on optimizing efficiency and increasing production and less on improving customer focus or the positive effects that their companies can have on society. But consumers apparently have higher expectations of brands, as the key results of the survey show.<\/p>\n<p>80 percent of the consumers surveyed were able to name a situation in which a brand reacted positively to the pandemic, and one in five strongly agreed that this has strengthened their brand loyalty.<\/p>\n<p>On the other hand, more than 25 percent of consumers turned away from a brand when they found that the brand was only acting in their own interest. More than 70 percent agreed that they value digital solutions that deepen their connection with other people.<\/p>\n<p>58 percent of surveyed consumers could remember at least one brand that quickly adapted to their needs, and 82 percent said that this led to them consuming more products or services from that brand.<\/p>\n<p>The result is a clear message: in times of uncertainty, people turn to brands that help them and reward those who respond to their most pressing needs with humanity, authenticity and meaningfulness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_trends_for_2021\"><\/span><span style=\"color: #993300;\">Marketing trends for 2021<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With this in mind, the analysis identifies seven trends that can help managers and marketing decision-makers to react to changing customer needs, to adapt their business models and to sharpen their focus on the human factor in all relevant dimensions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Purpose_%E2%80%93_meaningfulness_and_authenticity\"><\/span><span style=\"color: #008000;\">Purpose &#8211; meaningfulness and authenticity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Purpose &#8211; A basic conviction about what your own activity should actually do in the world. Employees and customers expect answers to essential questions.<\/p>\n<ul>\n<li>What is an organization for?<\/li>\n<li>What does it stand for and what problems does it want to solve?<\/li>\n<li>What kind of relationships does she want to build with customers, employees and partners?<\/li>\n<li>An internalized purpose gives a company a human character and brings stakeholders together. But that only works if the purpose not only remains a formula, but is also lived authentically. In practice, speaking and acting must be in harmony with one another.<\/li>\n<\/ul>\n<p>This pays off especially in times of crisis. The study results show: A coherent, authentically lived purpose acts as a strong differentiation from the competition, inspires customer loyalty and employee satisfaction, strengthens brand values \u200b\u200band creates the basis for long-term, sustainable brand development.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Agility_%E2%80%93_method_mindset_technology\"><\/span><span style=\"color: #008000;\">Agility &#8211; method, mindset, technology<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responsiveness and proactive engagement create the ability to interact in real time and thus to fill the new closeness between brand and customer with life. This is crucial in view of the expectations of customers, which have changed massively in the wake of the pandemic.<\/p>\n<p>The appreciation of <a href=\"https:\/\/www.encyclopedia.com\/history\/dictionaries-thesauruses-pictures-and-press-releases\/digital-technology\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">digital technology<\/span><\/a> and the dependence of customers on it makes it more important than ever for companies to accelerate investments that enable them to deliver a corresponding customer experience. This creates experiences, contacts and moments that have meaning for the individual.<\/p>\n<p>This is made possible by an agile way of working with data-driven, measurable methods and fast feedback loops, as is known from <a href=\"https:\/\/www.justwebworld.com\/category\/software-development\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">software development<\/span><\/a>, among other things. But this requires an organizational change in culture, which includes cross-functional teams and new digital skills.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The corona crisis is changing marketing. Above all, it has to be authentic, humane and relevant. According to a study, few fundamental trends are emerging for the year 2021 that must be observed. The corona pandemic brings with it a variety of challenges and uncertainties, whether in the private, professional, social or economic area. Even [&hellip;]<\/p>\n","protected":false},"author":841,"featured_media":57256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[69],"tags":[1716,1525,40162,40791,376],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Perfect Marketing Strategy In Times Of Crises<\/title>\n<meta name=\"description\" content=\"The corona crisis is changing marketing. Above all, it has to be authentic, humane and relevant. 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