{"id":7133,"date":"2021-10-28T17:26:51","date_gmt":"2021-10-28T11:56:51","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=7133"},"modified":"2022-12-20T13:34:54","modified_gmt":"2022-12-20T13:34:54","slug":"developing-online-brand-identity","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/","title":{"rendered":"Content and Design Tips for Developing Online Brand Identity"},"content":{"rendered":"<p>In the age when almost anybody, from individuals to large enterprises &#8211; struggles to expand their <span style=\"color: #008000;\"><strong>online presence<\/strong><\/span> for the sake of reaching a wider audience, it is getting ever more difficult to build an impactful brand image. This is mostly because today you need to use multiple content distribution channels in order to increase your reach and get quality leads for your <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/transform-business-brand-publishing-powerhouse\/\" target=\"_blank\" rel=\"noopener\">brand<\/a><\/span>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Best_Tips_to_Developing_Online_Brand\" title=\"Best Tips to\u00a0Developing Online Brand\">Best Tips to\u00a0Developing Online Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Content_development_tips\" title=\"Content development tips\">Content development tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Tips_for_creating_visuals\" title=\"Tips for creating visuals\">Tips for creating visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Some_bonus_tips\" title=\"Some bonus tips:\">Some bonus tips:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Track_your_reputation\" title=\"Track your reputation\">Track your reputation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.justwebworld.com\/developing-online-brand-identity\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Best_Tips_to_Developing_Online_Brand\"><\/span><span style=\"color: #993300;\">Best Tips to\u00a0Developing Online Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_10139\" style=\"width: 532px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/\/2014\/12\/Online-Brand-Identity-compressed.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10139\" class=\" wp-image-10139\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/\/2014\/12\/Online-Brand-Identity-compressed.jpg\" alt=\"Tips for Developing Online Brand Identity\" width=\"522\" height=\"347\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/12\/Online-Brand-Identity-compressed.jpg 632w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/12\/Online-Brand-Identity-compressed-300x199.jpg 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a><p id=\"caption-attachment-10139\" class=\"wp-caption-text\">Developing Online Brand Identity<\/p><\/div>\n<p>Of course, there are multiple ways you can make your brand popular online. Regardless of your business\u2019s focus, there are several strategies any company could use to develop a stable brand identity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_development_tips\"><\/span><span style=\"color: #008000;\">Content development tips<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Over the last few years, content creation has been one of the most popular ways to expand online presence because it helps in boosting <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/social-media-benefits\/\" target=\"_blank\" rel=\"noopener\">social media<\/a><\/span> marketing, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/latest-search-engine-optimization-tips\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a><\/span> and general brand promotion. Current content marketing rules now propose that it\u2019s not only enough to produce loads of content, but also find proper distribution channels for it.<\/p>\n<p>Therefore, your focus should remain on quality and not on quantity. Still, a certain form of strategy needs to be developed and it starts with the following.<\/p>\n<ul>\n<li>Blog regularly (even once a month can be enough) to establish yourself as an industry thought leader and make your visitors see your brand as a credible and reliable source of information.<\/li>\n<\/ul>\n<ul>\n<li>Use social media to not only promote your content, but also build relationships with the people in the industry.<\/li>\n<\/ul>\n<ul>\n<li>Make use of all the other content forms such as press releases, white papers and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/category\/infographics\/\" target=\"_blank\" rel=\"noopener\">infographics<\/a><\/span>, and deliver them through appropriate channels.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_creating_visuals\"><\/span><span style=\"color: #008000;\">Tips for creating visuals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_10140\" style=\"width: 507px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/\/2014\/12\/creating-visuals.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10140\" class=\" wp-image-10140\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/\/2014\/12\/creating-visuals.jpg\" alt=\"Tips for Creating Visuals\" width=\"497\" height=\"233\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/12\/creating-visuals.jpg 593w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2014\/12\/creating-visuals-300x141.jpg 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><p id=\"caption-attachment-10140\" class=\"wp-caption-text\">Tips for Creating Visuals<\/p><\/div>\n<p>Although content still seems to be the most important factor that determines a company\u2019s online reputation, this is certainly not the only form of branding you can do. What\u2019s more, considering people\u2019s decreased attention span when it comes to reading online, in many cases it can be much more effective to pack content in visuals such as infographics, videos, etc. This goes for almost everything about your company &#8211; from logo and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/category\/web-designing\/\" target=\"_blank\" rel=\"noopener\">website design<\/a><\/span> to printed credit cards &#8211; everything must be visually effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_bonus_tips\"><\/span><span style=\"color: #008000;\">Some bonus tips:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Create infographics and distribute them across the popular sites intended for sharing visuals<\/li>\n<\/ul>\n<ul>\n<li>Create photos of your team to create a reliable and personalized image o your company. An eye-tracking study carried out by Nielsen Norman Group revealed that that people simply ignore stock photos, but do spend time looking at portrait images of company employees.<\/li>\n<\/ul>\n<ul>\n<li>YouTube is an excellent tool that can help your brand\u2019s development multiple ways. you can record your company representative sharing industry insights.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Track_your_reputation\"><\/span><span style=\"color: #008000;\">Track your reputation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One scary thing about the online space is that it can bring your company or brand into disrepute if a single consumer decides to share his or her negative experience. This is particularly true in relation to search optimization, for example, that may list some negative reviews or otherwise harmful content for your online reputation. To avoid this, some online reputation managers suggest you closely monitor how Google and other <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.justwebworld.com\/top-10-best-search-engines\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a><\/span> see you. Michael Fertik from Reputation.com, recommends the following:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/websearch\/answer\/4815696?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Set up Google alerts<\/span><\/a> for yourself.<\/li>\n<\/ul>\n<ul>\n<li>Contribute to reputable websites.<\/li>\n<\/ul>\n<ul>\n<li>Increase control over your social media activities.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #993300;\">Conclusion:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Obviously, <em><strong>developing a brand identity<\/strong><\/em> across so many popular web portals can certainly be an exhaustive task. However, if you know what you\u2019re doing and if you do it regularly, chances are your brand will see some significant benefits from the increased people\u2019s engagement and loyalty.<\/p>\n<p>Explore the <a href=\"https:\/\/medium.com\/@chelsea.greene\/top-branding-agencies-san-francisco-bay-area-9d3ce8862d73\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">best branding agency San Francisco<\/span><\/a>. These agencies have brand strategy and identity design expertise in various industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the age when almost anybody, from individuals to large enterprises &#8211; struggles to expand their online presence for the sake of reaching a wider audience, it is getting ever more difficult to build an impactful brand image. This is mostly because today you need to use multiple content distribution channels in order to increase [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":10139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[564,69],"tags":[353,638,576,620],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content and Design Tips for Developing Online Brand Identity<\/title>\n<meta name=\"description\" content=\"In the age when almost anybody struggles to expand their online brand presence, it is getting more difficult to build an 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