{"id":73773,"date":"2022-07-25T13:18:59","date_gmt":"2022-07-25T13:18:59","guid":{"rendered":"https:\/\/www.justwebworld.com\/?p=73773"},"modified":"2022-07-25T13:19:27","modified_gmt":"2022-07-25T13:19:27","slug":"different-ways-you-show-highlight-customer-reviews","status":"publish","type":"post","link":"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/","title":{"rendered":"7 Different Ways You Show Highlight Customer Reviews"},"content":{"rendered":"<p>Getting your organization to stand out against other local businesses is tricky. One way to improve conversion rates is to use customer reviews and endorsements. A case study found that <span style=\"text-decoration: underline;\"><a href=\"https:\/\/bizrateinsights.com\/resources\/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions\/\" target=\"_blank\" rel=\"noopener\">54% of respondents read at least four reviews<\/a><\/span> before making a purchase decision.<\/p>\n<p>Potential customers use reviews as a referral for product quality and pricing since happy customers will endorse a great product or service. Yelp, Amazon, and Google My Business are the most popular review sites. Here are seven of the best ways to showcase customer reviews.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73775\" src=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2022\/07\/Highlight-Customer-Reviews.png\" alt=\"Show Highlight Customer Reviews\" width=\"613\" height=\"411\" srcset=\"https:\/\/www.justwebworld.com\/wp-content\/uploads\/2022\/07\/Highlight-Customer-Reviews.png 613w, https:\/\/www.justwebworld.com\/wp-content\/uploads\/2022\/07\/Highlight-Customer-Reviews-300x201.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Create_a_Dedicated_Testimonial_Page\" title=\"Create a Dedicated Testimonial Page\">Create a Dedicated Testimonial Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Showcase_Them_on_Social_Media\" title=\"Showcase Them on Social Media\">Showcase Them on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Show_Customer_Reviews_On_Your_Homepage\" title=\"Show Customer Reviews On Your Homepage\">Show Customer Reviews On Your Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Create_a_Video_Testimonial_Page\" title=\"Create a Video Testimonial Page\">Create a Video Testimonial Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Add_Customer_Testimonials_to_a_Scrolling_Carousel\" title=\"Add Customer Testimonials to a Scrolling Carousel\">Add Customer Testimonials to a Scrolling Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Display_Customer_Testimonials_on_Your_Sidebar_or_Footer\" title=\"Display Customer Testimonials on Your Sidebar or Footer\">Display Customer Testimonials on Your Sidebar or Footer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Add_Testimonials_to_Your_About_Us_Page\" title=\"Add Testimonials to Your About Us Page\">Add Testimonials to Your About Us Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.justwebworld.com\/different-ways-you-show-highlight-customer-reviews\/#Conclusion_%E2%80%93_Highlighting_Customer_Reviews\" title=\"Conclusion \u2013 Highlighting Customer Reviews\">Conclusion \u2013 Highlighting Customer Reviews<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Dedicated_Testimonial_Page\"><\/span><span style=\"color: #993300;\">Create a Dedicated Testimonial Page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A dedicated testimonial landing page allows visitors to access reviews and endorsements without distractions. Business owners who apply this method can customize their highlight customer reviews to add a visual appeal to content.<\/p>\n<p>Display all positive feedback and a smattering of negative ones to build credibility. A 2019 Bizrate survey found that a combination of positive and negative reviews made a business seem more trustworthy.<\/p>\n<p>Ensure that your testimonials are consistent with what you can offer the target audience. Familiarize yourself with plugins, extensions, and <a href=\"https:\/\/www.justwebworld.com\/category\/seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">search engine optimization<\/span><\/a> (SEO) to create a dedicated testimonial page that wows audiences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Showcase_Them_on_Social_Media\"><\/span><span style=\"color: #993300;\">Showcase Them on Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social channels are the perfect place for business owners to show business reviews since they <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.statista.com\/statistics\/273476\/percentage-of-us-population-with-a-social-network-profile\/\" target=\"_blank\" rel=\"noopener\">host 223 million Americans<\/a><\/span> (82% of the population). What\u2019s more, there are flexible ways of displaying customer feedback on Instagram, Facebook, and LinkedIn since you can post any content, even if it\u2019s informal.<\/p>\n<p><a href=\"https:\/\/www.justwebworld.com\/category\/social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Social media<\/span><\/a> adds an element of social proof of product quality, unlike <a href=\"https:\/\/www.justwebworld.com\/top-email-marketing-strategies-for-restaurants\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">email marketing<\/span><\/a>. That way, new customers can relate with people who have already tested what you offer.<\/p>\n<p>The great thing about social media is using templates to guide content creation. Additionally, plenty of automation tools can help with content scheduling and publishing.<\/p>\n<p>Showcasing reviews on social media allows you to incorporate interactive images and hashtags that effectively capture customer attention.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Show_Customer_Reviews_On_Your_Homepage\"><\/span><span style=\"color: #993300;\">Show Customer Reviews On Your Homepage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website\u2019s homepage is probably the best place to display positive testimonial examples. The homepage is likely the first place your customers will land when looking for your online presence. It provides an instant source of information about your business.<\/p>\n<p>It\u2019s an opportunity for you to collect positive feedback from your social media platforms and lay it out. Your clients and potential customers will know how popular your products are the instant they visit your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Video_Testimonial_Page\"><\/span><span style=\"color: #993300;\">Create a Video Testimonial Page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video\u2019s popularity as a medium for marketing has exploded in recent years. A 2022 survey found that <span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data#:~:text=86%25%20of%20video%20marketers%20say,of%20their%20product%20or%20service.\" target=\"_blank\" rel=\"noopener\">86% of marketers believe videos are highly effective<\/a><\/span> in generating leads.<\/p>\n<p>The best thing about video testimonials is that it gives customers a chance to judge reviewers\u2019 body language and emotions. Customers look for and value authenticity in the videos.<\/p>\n<p>Video testimonials are generally an appealing content format for most visitors, encouraging them to look at what you are advertising. A great way to achieve that is using digital signage, especially if it\u2019s a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/mvixdigitalsignage.com\/blog\/all-you-need-to-know-about-video-walls\/\" target=\"_blank\" rel=\"noopener\">video wall<\/a><\/span>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_Customer_Testimonials_to_a_Scrolling_Carousel\"><\/span><span style=\"color: #993300;\">Add Customer Testimonials to a Scrolling Carousel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Typically a scrolling testimonial cycles through reviews from your chosen social media platform. A scrolling carousel containing testimonial screenshots creates an element of curiosity in visitors.<\/p>\n<p>Visitors can go through several of the best customer reviews without lifting a finger. You can do more than showcase positive customer reviews on a scrolling carousel, like adding product reviews.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Display_Customer_Testimonials_on_Your_Sidebar_or_Footer\"><\/span><span style=\"color: #993300;\">Display Customer Testimonials on Your Sidebar or Footer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The sidebar on our website can be your point of display for highlighting customer reviews. Customer testimonials highlighted in this space can easily complement other content like customer stories.<\/p>\n<p>Visitors make decisions regarding your services or products based on customers experiences, such as tweets or Facebook reviews.<\/p>\n<p>An essential part of ensuring that it works is knowing the correct way to set it up. For instance, there are several ways to customize the layout to show content on your digital signage displays.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_Testimonials_to_Your_About_Us_Page\"><\/span><span style=\"color: #993300;\">Add Testimonials to Your About Us Page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Visitors flock to your about us page to learn more about your company and what it represents. Since it\u2019s the section that allows customers to form an impression about you, it\u2019s best to show your best side. That could take the form of flattering endorsements and reviews.<\/p>\n<p>You have the freedom to be playful with the kind of reviews content you put up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion_%E2%80%93_Highlighting_Customer_Reviews\"><\/span><span style=\"color: #008000;\">Conclusion \u2013 Highlighting Customer Reviews<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A past <span style=\"text-decoration: underline;\"><a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noopener\">study showed that 70% of consumers<\/a><\/span> use personal recommendations and positive reviews to buy a product. That\u2019s the power customer reviews and endorsements have on potential customers. Reviews from real people carry a lot of weight for eCommerce success.<\/p>\n<p>Your online platforms are thus vital tools when laying out your digital marketing campaign strategy. Consider highlighting customer reviews using scrolling carousels or dedicated testimonials pages to stay ahead of competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting your organization to stand out against other local businesses is tricky. One way to improve conversion rates is to use customer reviews and endorsements. A case study found that 54% of respondents read at least four reviews before making a purchase decision. Potential customers use reviews as a referral for product quality and pricing [&hellip;]<\/p>\n","protected":false},"author":977,"featured_media":73775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[564],"tags":[49019,502,60534,55930],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Different Ways You Show Highlight Customer Reviews<\/title>\n<meta name=\"description\" content=\"Getting your organization to stand out against other local businesses is tricky. 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