Despite being a phenomenon of the 2017-2018 era of crypto market development, the Initial Coin Offering, or ICO, is still alive and well. Though the numbers of ICOs and the intensity of their promotion may have fallen, the instrument is still a highly effective means of crowdfunding that attracts millions to projects.
However, only projects that ensure proper ICO marketing and ICO promotion can hope to achieve the rewards users can provide to a successful funding round.
ICO digital marketing and ICO promotion services have developed considerably since the 2017 era and have grown to include a broad range of instruments adopted from traditional markets, and those that have evolved on the crypto market itself.
What is an Initial Coin Offering?
At its heart, an ICO is a funding round, or a crowdfunding event, launched by a crypto project through the sale of its internal project currency. ICOs come in many different forms, but virtually all of them provide benefits to all manner of investors – early and late ones.
Most projects provide bonuses for large purchases of coins and often stimulate the promotion of an ICO through various promotional activities and events. An ICO is a means of attracting investment in exchange for digital assets that are sold on the blockchain and are intended as an investment for those participating in an ICO.
How to Promote Your ICO?
The means of ICO promotion do not differ greatly from crypto promotion, except they entail the advertising of an event and the ensuing benefits. Such promotional activities must be tailored not only to the target audience, but to the legal framework of the countries being targeted, since not all states allow the promotion or the conduct of ICOs.
To effectively promote an ICO in the modern market, a project will need the help of an ICO marketing agency that will have the necessary contacts and channels for advertising the event without any risks for the project.
Given the multitude of approaches to ICO promotion, such as social media marketing, community maintenance, and others, the expertise of professionals becomes apparent.
Benefits of Advertising for ICO
An agency like Flexe.io can provide a crypto project conducting an ICO all the instruments, manpower and expertise it requires to make sure the event is visible to the target audience on the platforms that have the greatest amount of user turnover, or can serve as potential trading venues for the event.
The need to generate interest towards the ICO will be provided through preliminary analysis of the project’s offering and the target audience it is aiming to reach. The full scope of services on offer related to the topic can be found on such pages as https://flexe.io/ico/, with extensive explanations of their impact on project traction.
The main benefit of working with an ICO advertising agency resides in the fact that the expertise, reputation and know-how of the agency’s personnel and specialists will be at the disposal of the project and will be acting in their favor.
An ICO is still an important instrument for attracting investments on the crypto market, but it too requires careful and well-planned promotion to be able to garner the attention and the interest of potential investors.