If your company has ever had a relationship with an SEO company that had gone “sour,” then you know how difficult it can be to trust another SEO company. But luckily, you don’t have to worry about not trusting others as long as you have the right type of knowledge to back you up.
What exactly is this knowledge, you wonder? Well, put plainly, it’s the know-how of being able to choose an SEO company that is truly reliable and knowing what to look for. So with that, we’ve listed a few benefits, and tips below so that you’ll be able to make a better-informed decision before choosing your SEO provider.
1] The Benefits
There are many benefits when you hire a great SEO provider. Plus, the best part is that your company gets to enjoy the benefits. Some of these benefits include.
- You being able to concentrate on your business.
- Your overall online presence will be increased.
- Search Engine Optimization and rankings improve substantially.
2] Best Tips on How to Choose an SEO Provider
Now that you know how you can benefit from a great Search Engine Optimization company, it’s time to find out who can give your company the best results. To assist with this process, you can implement the following tips to make your search a lot easier.
3] Have Your Search Engine Optimization Defined Clearly
Knowing which areas to improve on is your first priority when it comes to your online presence. You may need your entire website revamped, or just having SEO may suffice. To be sure, it’s a good idea to have a digital marketing analysis performed. A reliable SEO provider can easily tell which areas need improvement based on this analysis.
4] Make Sure That They Make Your Data Trackable
A Search Engine Optimized partner needs to be able to measure and track all of the data that your company generates. This includes site visits, the rates of clicks, contact forms, and phone calls. Having this data will allow you to incorporate meaningful business strategies off of the data obtained.
5] Read What Others Have To Say About Them
Having an unbiased opinion is a great way to give a company the necessary feedback. This is why it would behoove you as a company to read the reviews that customers write about your potential SEO provider.
You can also contact them directly to request a case study prior to making a definite decision. This will give you a great heads up when you know what they are capable of.
6] Do a Consultation
Having a consultation can be done whether or not your business is close-by each other or separated by the ocean. It is highly likely that the prospective SEO firm will happily pull up information related to the industry you serve. Not only that, but they should be able to also present strategies that have been successful for previous clients.
It’s always important to build a relationship that is trusting, and when the SEO company notices that, they should work even harder to maintain that trust so they can continue the relationship for a long time. This is you should be able to understand everything that they explain to you.
Ensure that their attitude is positive and that they are not trying to oversell anything. Also, ensure they have a passion for what they do. This is the time where they should have no problem answering any of your questions.
7] Plan Your Budget for Search Engine Optimization First
It is always wise to plan a budget prior to investing in any Search Engine Optimized provider. This will ensure that you don’t spend what you don’t have or can afford. You can also check to see if any offers or promotions are available so that way you can set an affordable price range ahead of time.
So How Does A Company Locate A Search Engine Optimized Provider? Basically, a great Search Engine Optimization provider will NOT offer anything like the following.
- Leads that are instant.
- Traffic that is doubled.
- Rankings are done overnight.
- Providing a certain amount of backlinks.
- Any projections of ROI.
- Submissions to search engines.
These types of promises can be found anywhere, but make sure you’re prepared to receive “empty” promises and bogus results that come with them.
8] Stay Away From Search Engine Optimization That is Black Hat
SEO known as Black Hat is considered to be Search Engine Optimization that has questionable practices because of their attempts to get around the rules set in place by Google. Because of this, sites that use this type of Search Engine Optimization are punished severely.
Don’t fall for ANY “guarantees” concerning time frames. If you are told of any, walk away. Other signs to be wary of include.
- Using content that is scraped or considered duplicate.
- Using press releases that are bogus so that links become spammed.
- Generating useless pages via a computer algorithm.
- Purchasing various types of website links that are garbage.
These are what to watch out for if you’ve never heard of a black hat. But for those of you that have, you are better off contacting an SEO provider that is more reliable and who can get your website cleaned up and up to par.
Lastly, ensure that it is made very clear in writing that your company retains ALL rights to everything that your SEO provider produces for you. If you don’t and you give them the rights, then you will have nothing to take with you should you choose to go with a different company for your SEO.