You have a business, but you’re struggling to find customers. It’s frustrating when your ads don’t give you the kind of ROI you want. On top of that, you’re starting to realize that social media is more than just pictures of cats and food.
You can try doing it all by yourself, but what if there was another way? What if you could hire someone who has years of experience in marketing campaigns? Wouldn’t it be great if they knew exactly which words to use on Facebook so people would click your links?
This person would also know how to design beautiful ads for Instagram, so even more people see them! They’d understand the importance of social media strategy so your campaigns would give the most ROI possible.
Maybe even more importantly, they’d know how to track results and optimize your campaigns so you could get an even more significant return on investment next time around.
This person is a marketing agency! Each marketing agency has its own set of services, but almost all of them provide digital marketing services that can help grow your business.
Whether through website design or social media management, some marketing agencies can even write content for articles like this one, which will hopefully drive more traffic to your website! Marketing agencies offer full-service packages with predetermined prices, so you don’t have to worry about paying for each service separately.
A marketing agency is a company that provides its customers with various, measurable, and tailored services to achieve their business goals. The ultimate goal of any business is to sell or service its products/services, after all. However, many people don’t know where to start applying these services for maximum effect.
This is where marketing agencies come into play. They help businesses identify the most valuable marketing strategies according to their customers current trends and needs by constantly keeping up with changing times.
What is a Marketing Agency?
A marketing agency is an organization providing advertising services under one roof. This means that it takes care of diverse areas such as planning/strategy development, media planning and buying, creative design development, and more.
What Does a Marketing Agency Do?
So, what services do marketing agencies provide? We’ve established that a marketing agency has various areas of responsibility such as strategy development (identifying valuable strategies according to current trends), media planning/buying (identifying the most effective advertising channels), and creative design development (innovative solutions to advertise products/services).
But what does each of these mean in practice? Well, let’s find out!
Identify valuable marketing strategies
Any business needs to identify which inbound marketing strategy will most benefit them based on their budget and time requirements. Companies often think they need a specific strategy or method, but they find out that it is not a good choice.
This is where the services of a marketing agency come in, as they will be able to identify what strategies are going to benefit their customers most and then provide these services.
Implement marketing solutions
Once a business has decided on a specific marketing strategy, it is up to the marketing agency to implement it per their customer’s needs. In this phase, they will have to create advertisements for different media channels, implement social media campaigns, achieve publicity with PR elements (such as press releases), online reputation management, etc.
Of course, all agencies do something different and specialize in certain areas (e.g., digital agencies focus more on online strategies), but this is a general overview of what they do.
Evaluate marketing results
The most important part of the process is to measure the results so that businesses know what methods they should use in the future and which ones they can discard or improve upon. Marketing agencies achieve this through various tactics such as web analytics, A/B testing, focus groups, etc.
This way, their customers will have a clear idea of whether their current strategy is successful/ineffective and if it needs improvement or not.
Types of Marketing Agencies and Services They Offer
Marketing agencies can be divided into three large categories based on the services they provide: Full-service digital marketing agency (specialize in online strategies), Specialized marketing agency (specialize in specific strategies such as SEO, PPC, etc.), and Traditional marketing agency (traditional/offline services).
Full-service digital marketing agency
A full-service digital marketing agency specializes in online planning and buying activities, including developing a digital strategy, research/analysis, implementation, tools to measure results, etc.
In other words – they take care of your entire digital presence from start to finish – from coming up with a new website or an app for your business to promote its brand through various social media channels and encouraging customers to visit them by publishing content on the web that is going to be shared among interested people.
This way, their customers can focus on running their business while the agency takes care of the digital marketing side.
Specialized marketing agency
On the other hand, specialized agencies mainly focus on one specific area of online strategies, such as SEO, PPC, or Social Media Management, which are all very important in their own way.
They know these areas inside out and are experienced enough to devise a strategy that will benefit their customers greatly, thus allowing them to compete with larger businesses that certainly have more resources at their disposal due to more significant budgets.
Traditional marketing agency
Traditional agencies are not so different from full-service agencies when caring for their customer’s needs. Instead of dealing only with online marketing, they traditionally combine public relations (PR) strategies and perhaps even direct marketing.
In the end, it is vital to realize that all of these companies provide excellent service to their customers by helping them with their business needs and allowing them to focus on what’s essential for them while securing success through various promotional activities.
A smart business owner will always try to work closely with an agency so that they can both benefit from this relationship, learn something new and improve overall results.
On the other hand, if you feel like you don’t need assistance and want to manage your digital presence by yourself, that’s perfectly fine too. There are plenty of agencies out there who will be more than happy to work with businesses like yours.