Instagram Social Media

9 Strategies For Increasing Instagram Followers

Instagram is a potent social media tool that can be employed to increase brand recognition and establish connections with customers. Over 1 billion people use the social media app Instagram. Having a large Instagram following is crucial for companies, entrepreneurs, and bloggers since it may support the expansion of your brand and company.

How do you, however, go about gaining more Instagram followers? We will discuss a number of tactics that have worked well for other users in this blog article. Read on for some useful advice whether you’re just getting started with Instagram or you’ve been using the app for a while and want to increase your following.

Increasing Instagram Followers

Follow Other Users in Your Industry or Niche

Engaging with other people in your business or expertise is the first step to obtaining more Instagram followers. Follow accounts that are associated with your brand, and then like, comment on, and share their posts. Additionally, you may tag them in postings that are pertinent to them and explore for collaboration opportunities.

They’ll be more inclined to follow you back and share your material if you interact with the proper individuals. Furthermore, by looking up pertinent hashtags, you may often even be able to locate your target market. In addition, when you buy Instagram views for story’s people will be more likely to follow you as they are drawn to what you have posted.

Use Hashtags Strategically

You may interact with other Instagram users and broaden your audience by using hashtags. Whenever you post, be careful to include pertinent hashtags in the caption or the comments. This will make it easier for other users to locate your posts when they perform a keyword search.

To increase visibility and garner more followers, you may also utilize popular hashtags like “#tbt” or “Regram.” Look into the hashtags being used by other well-known accounts in your industry so you can start implementing them into your own campaign. Additionally, modify the hashtags you employ to help your material reach a larger audience.

Post Engaging Content

Posting interesting material is the most crucial step in growing your Instagram following. User interest increases their propensity to follow you. Post eye-catching, inventive, and pertinent content related to your brand or business in the form of photographs and videos.

By including brief summaries of exciting activities or fascinating behind-the-scenes material, you may utilize tales as a powerful tool for maintaining audience engagement. So, make sure that everything you share is of the greatest caliber and benefits your audience in some way. No one will bother following your account if you consistently submit subpar pictures and videos that fail to interest people.

Host A Contest Or Giveaway

Everyone enjoys a good contest or giveaway on the current day. Create a fun, shareable contest that your fans can simply enter if you’re feeling really inventive. You might also distribute freebies like stuff or special deals. This will generate interest in your account and encourage viewers to interact with the stuff you provide.

Just make sure the entrance requirements are simple to comprehend and adhere to in order to make everything easier for everyone. Don’t forget to invite your fans to comment with the names of their friends.

Connect With Influencers

One of the best strategies for expanding brand exposure and reaching new consumers is influencer marketing. Find influencers whose target market overlaps with your own and work with them to create content, hold giveaways or contests, or engage in other promotional activities.

The influencer’s network can then be used as a platform for you to gain more exposure and persuade their followers to follow you as well. Influencers can also help you gain more visibility on Instagram and spread your message.

Cross Promote Your Accounts

If you have other social media profiles, make sure they are all connected so that anyone who follows one of them can easily access your Instagram page as well.

Utilize the unique characteristics of each account. For example, Twitter is excellent for succinct summaries of material, YouTube videos are ideal for more in-depth video content, and Instagram is fantastic for visual marketing. You may even request that your loved one’s post links to your account on their own pages.

Use Relevant Keywords In Your Profile And Post Descriptions

To draw in the correct audience, make sure your profile description contains pertinent hashtags, words, and phrases. For increased exposure, use these tags in the post descriptions as well. Even if they don’t already follow you, this will make it easier for folks to locate your account.

Nowadays, many young people follow their preferred influencers, celebrities, or causes through “finstagrams” (fake Instagram profiles), which allows them to do so without being recognized as followers. Additionally, SEO is crucial if you want people to find you on Google.

Host A Webinar Or Live Video Session

If your topic is yet untapped, doing a webinar or live video session is a great method to gain more followers. You may utilize the viewers prompt comments to explain new ideas and demonstrate your knowledge in the present. Furthermore, connecting with potential customers may be done much more successfully than through a blog post. Furthermore, compared to traditional media, live streaming is claimed to have a 10 times higher probability of being observed.

Invite Influencers To Take Over Your Account

Influencers are users who have a lot of followers, and they may help your account grow by bringing in new followers. When an influencer takes over your Instagram account for a day, they upload material that promotes your company or product. This is known as an influencer takeover. This tactic will extend your reach to their following, which might lead to you gaining more followers. Additionally, be sure to adhere to the influencer’s rules and, if necessary, pay them appropriately.


In conclusion, the aforementioned tactics can aid in the expansion of your Instagram profile and, eventually, your company. It’s crucial to keep in mind that Instagram success could take some time. Focus on producing high-quality material that appeals to this platform’s users if you want to earn followers rapidly. You should also monitor your development so that you can identify what is working and where there is opportunity for improvement.

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About the author

Kalyani Channawar

I am Kalyani Channawar. I am a Digital Marketing Analyst who will be responsible for Search Engine Optimization, social media marketing, content/Blog creation. Having very good communication & presentation skills and knack for learning new trends and technologies in Digital Marketing domain, I am seeking a challenging career in Digital Marketing.

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