Internet Marketing

Why You Should Use Video In Your Next Marketing Campaign

Is your company still sending out drab emails to customers and posting images on social media? If you haven’t started producing video content yet, you’re getting left behind.

Video content is the most popular type of content online, and It’s only just beginning to show its true potential. Consider these recent developments that will make video content an absolute dominator of web traffic (over 80%) this year.

Video - Next Marketing Campaign

  • Facebook monetized video content in 2019.
  • YouTube is still growing by 5-10% year over year.
  • Stories on IG, Facebook, and other social media have become powerful advertising tools.
  • Streaming services (like Hulu) are growing quickly and allow targeted ads.

These trends should inspire you to invest in serious video content for your company. But is video right for every brand?

We believe so, and we’re going to tell you why.

1] Video increases sales

Need we say more?

Ok, we have A LOT to say about video marketing, but at the end of the day, it all comes down to your bottom line.

Studies show that you can increase conversions by up to 80% just by putting a video on your landing page.

Don’t believe us?

The heatmaps specialist brand CrazyEgg added a short explainer video to their landing page which resulted in a boost in conversions of 64%. How long was the video?

Only about 2.5 minutes.

2] Video is easier to consume (and share)

Newsflash: consumers DON’T LIKE reading ads.

Studies show that 72% of them prefer watching videos. As a business, shouldn’t you be giving them what they want?

We all know that it’s easier to watch a video than to read an ad. Videos are (or should be) more engaging, dynamic, entertaining, and emotional than a text campaign. As a result,video makes it easier to form a connection with your viewer.

Not only that, but videos are also more shareable than text. How much more? Try 1,200%! This is because people are likely to share text if they want to inform, but they’ll share a video to entertain.

3] Video is more affordable than ever

Video used to be reserved for the big brands that had the resources to hire camera crews, actors, and filmmakers. But this barrier no longer exists.

Influencers like Lele Pons have made millions by posting videos made from their smartphones.

If a 23-year-old can do it, your brand can too.

There are plenty of ways to make high-quality videos at an affordable price.

One of the most affordable and professional options is to use stock video footage.

Stock video footage isn’t just for small brands, either. Big guys like Allstate and Netflix use stock video liberally.

Another option is to pay someone to make a video for you.A ton of filmmakers on the popular freelancing site Fiverr will review your products, make how-to videos, and more at very little cost.

With just a couple hundred dollars, you could have multiple videos made by the end of the week with almost zero work on your part.

4] Video makes you an SEO god

You’re auditing and optimizing, you have a killer blog, and you’re slinging links like crazy, but you STILL can’t crack the first page of Google.

If this sounds familiar, a video could be what it takes to shoot you to the top position.

Google loves video content. It loves it so much that your likelihood of getting to that coveted first position in the SERPs goes up by 53 TIMES when you embed just one video on your site.

And that’s just the beginning. Because videos are highly shareable, you’ll start growing backlinks organically as your viewership grows.

5] Video is mobile-friendly

The only thing that consumers hate more than reading an ad is reading one on their mobile devices.

90% of consumers watch videos on their phones, and while YouTube is growing by 5-10% annually overall, its mobile viewership is increasing by 100% year over year!

You don’t need to tell us that’s INSANE. We know.

Video is growing in popularity on social media sites like Facebook, Instagram, Snapchat, and Reddit. Social media is much more popular on mobile devices than computers, which means your videos are more likely to be viewed on mobile (and your text ads are less likely to be read on this medium).

Marketers have been saying that video marketing is the future for years. And it’s still true. If your company hasn’t started creating awesome video content, it’s not too late!

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.