Internet Marketing Softwares

Cold Email Marketing Software: The Secret Behind The Most Successful Cold Emails

When it comes to promoting your company and your business, cold email marketing is a great start. However, it is certainly not the easiest, especially if you don’t like writing.  It can also be exhausting and time-consuming.

And after all that work, maybe your return rate is too low for you to ever do it again!

Cold Email Marketing Software

If you ever find that your return rate for cold emailing is about 1%, you need software to help you. Cold email marketing software can rescue both you and your leads from annoying emails!

Why use cold email software?

Cold emailing is already exhausting enough on its own, but setting up the software to do the marketing emails for you will make all the difference.  Here are several reasons why you should consider using cold email marketing software.

Cold emailing software is faster

Instead of spending hours emailing each potential client or by copy/pasting to each individual email, the software can send just one email you write out to all your leads at once with just one click.

You don’t have to be an expert

You don’t have to know how to do any coding- just how to write a few emails. Software is easy to use and is user-friendly.

Cold emailing software can be scheduled

Instead of making sure you are available at certain times to send out those cold emails, you can do it whenever you need to. You can schedule what times you want all the initial and follow-up emails to be sent.

Cold emailing software allows for easier personalization

Statistics show that including personalization in cold emailing increases the response rate by 100%! But without cold email marketing software to help, you’d be left to email all of those leads by yourself for who knows how many hours.

Top 3 cold email marketing softwares:

Below are 3 of the best cold email marketing softwares. Every need is different when it comes to you and your business, so choose based on what you think will work best for you.


The user-friendly software allows for automated personalized emails and replies. It is dedicated to B2B companies, and the software is continuously being updated and improving.

Woodpecker is a little on the pricey side for those who are just starting a business. Plans start at $40 a month (after a 14-day free trial).  For all that it offers, it might be worth it.


GMass is also very user-friendly. It features automatic follow-ups as well as advanced analytics.  It can import contacts from a google sheet and integrates with other software companies.

GMass only works with Gmail and G suite accounts and is best used with Chrome. Plans start at $8.95 a month so it might be a better option for a new business.


SmartReach is for more advanced users. It features hyper-personalization and is ideal for bigger teams. It supports most email clients (GSuite, Outlook, Office365, SendGrid, and Mailgun.

SmartReach is also a bit pricy, but with all its features, the starting plan of $24 a month might be worth it.


No matter what cold email marketing software you choose, make sure you choose the one you believe will help your company the most.

Although you might think it’s saving money by doing the cold emailing yourself (or just skipping out altogether), remember that including personalization in cold emailing increases the response rate by 100%. Cold email marketing is hard to do on your own but it can potentially lead to more clients and more sales.

The return is worth it.  Let the software do the work for you (even if you only start with a free trial).

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About the author

Arpita Patel

Arpita Patel is an active tech and food blogger. She has Masters degree in computer science from Mumbai University. She has contributed a number of great and informative articles to the internet. Apart from blogging she loves music, movies, outdoor games, cycling and helping people.