A lot of people have absolutely no clue about SEO. That’s just the truth. Many just blindly follow what people are telling them about SEO without really doing their homework about what works and what doesn’t. For this reason, many people fail miserably with SEO and dismiss the method completely.
Myths & Misconceptions About SEO
However, by dispelling some of the myths about SEO, many people start to see through the fog and correct some of the mistakes they’ve been making. In this article, we’re going to show you some of the most persistent myths about SEO.
SEO is a Scam
This is one of the most disheartening and damaging myths about SEO. If you’re dealing with scam artists who promise top 10 results in Google for any keyword for $50 a month, then yes, you are probably getting scammed.
This myth is more often than not promulgated by people who simply didn’t know what they were doing and ended up failing, as well as those who incorrectly assumed SEO would be some sort of magic pill that would give them instant results. If you think you’re going to get instant results with SEO, sorry to break it to you, but it’s not going to happen.
SEO Will Happen ByItself
This myth is a strange as it is common. Many website owners have a ‘build it and they’ll come’ mentality when it comes to SEO. They believe that if they simply submit thousands of links to Google, they will eventually reward them with a top 10 position. But that couldn’t be further from the truth. Organic link building is one thing but you also have to do your part to put the right content in front on the right set of eyes if you want your search results to gain traction.
Link Building Doesn’t Work Anymore
Another strange myth circulating at the moment is that somehow link building isn’t working anymore. While yes, link spamming doesn’t work, link building is still alive and well. Organic link building is when people link naturally to your site because you offer content and services that fit your client’s needs. It also occurs when you advertise the right type of content through the right channels.
As a matter of fact, if your SEO company is advertising any antiquated link building methods such as irrelevant directories, run. Companies such as click intelligence, for instance, specialise in link building and offer a variety of packages depending on your needs and budget.
Meta Tags are Irrelevant
While meta tags cannot be manipulated as easily as they used to, they are still very much important from an SEO standpoint. Keyword stuffing is a big no-no when it comes to SEO these days, and will get you penalised, but, your main keywords should appear in your meta tags, description, and titles, if possible.
As you can see, many myths are still very prevalent when it comes to SEO. But once you dispel those myths and really start understanding more about what makes good SEO, you should start getting better results from your campaigns. Before you start investing a single dollar, make sure that you at least know the basics and are up to date on the latest changes in SEO so you don’t get taken advantage of. 🙂