Communication technology and the world of digital marketing are always evolving! Stay on top of the game with these digital marketing tips.
Over 4.3 billion people are using the internet in 2019, and of these, over 3.4 billion are active on social media. If you have not made digital marketing part of your business strategy, you’re missing an opportunity to market your brand to a tailored audience.
Tailored audiences are more likely to use your services, unlike traditional marketing, which sends your message to everyone. In this way, digital advertising has far better outcomes and for much less than conventional media like TV or newspapers.
To make the most of your digital marketing strategy, you must think about where your audience will be found and how best to reach out to them. This article provides five digital marketing tips to get you started.
1] Make Your Corporate Brand Memorable
Your corporate brand is made up of several visual elements: logo, brand colors, fonts, and mascot. Use them to catch and maintain the attention of your audience when marketing online.
Refresh your ads every so often so that viewers don’t see one ad too many times – the brain blocks out repetitive messages. Instead, create different images with a consistent aesthetic feel. This makes your brand familiar but not repetitive and is excellent for improving brand recall over time.
2] Not Every Digital Channel Works for You
Digital marketing gives you the ability to choose your audience, and they won’t be all over the internet. Therefore, you must analyse your typical audience and find out where they spend most of their time.
Understand what value each channel offers: social media, search advertising, content marketing, etc. For instance, search advertising is suitable if your product already has an apparent demand. Startups or new products need to create this demand, and social media can help with that. Everyone needs some form of content marketing.
3] Leverage Social Media to Understand Your Audience
It’s not enough to create a sponsored post so that you can watch your views rolling in. Invest time in research to see where your views come from, and how many are quality leads (likely to become customers).
Social media gives you even greater power over the people that see your posts. If you conduct thorough research, you may find out that your actual consumers’ habits/needs are very different from what you thought.
4] Understand the Purchasing Journey
Buyers go through a very clear journey before making a purchase. You can use digital analytics to understand this process for your business. Find out the steps they take, the pages they visit, what makes then leave, and what makes them finally buy.
The idea is to simplify this process and lead them further down the funnel. For instance, Google can show you user history data to help you determine where they are on the journey.
You can then target those who are near the end and hence close to making a purchase decision. In this case, you need to learn more about account based marketing for effective targeting.
5] Convert Analytics Metrics into ROI
Eventually, you must be able to show returns for every strategy you employ- that’s how you know what’s working for your brand. Find out channels that are promoting engagement and those leading to actual conversions. How can you get more conversions instead of just engagement?
Think of the people behind those analytics – they live, they breathe, they interact with world events. More likes or shares doesn’t automatically mean more sales. At any time, you must find ways to make any positive analytics bring money into the business.
Digital Marketing Tips – Conclusion
These digital marketing tips are by no means comprehensive. Ultimately, research will help you determine the best methods for you.
Be proactive and stay on top of changes in the digital marketing landscape. Everything is always moving in digital; a strategy that worked last month may turn obsolete this month.
If you love this post, be sure to share it with your marketing team.