Websites, e-commerce sites, in particular, have become one of the fastest-growing industries recently. In fact, more and more buyers are choosing to spend their money via online shopping instead of actually going to the mall or a service center. E-commerce websites truly are the latest trend for online businesses.
Important Factors in Building e-Commerce Websites
In this article, we’ll discuss the factors you need to consider when you plan to start an e-commerce website.
1) Website platform and theme
Choosing the right platform is the most vital step you must do when building a sales-driven e-commerce website. You can choose from different platforms, including WordPress, Prestashop, Crazydomains, Shopify, Drupal, Zen Cart, Joomla, etc.
Most of these websites also have an integrated e-commerce website builder to help you quickly setup your website so you can build your online store and start selling quickly. Even better, a website builder package also comes with free web hosting.
Aside from platform, the theme of your website also plays a big role in its success. A good theme supports a complex yet clear structure, as well as the user-friendly interface of a website.
Combining a premium e-commerce theme with the latest design and features are vital for an online store. It lets you add product overviews, review, shopping cart, and it lets you manage payment and shipping through different payment gateways.
2) E-commerce plugins
The plugins available through the platform you use is essential for any online store. Generally, they help with adding a shopping store to your website, installing payment gateways, as well as keeping track of inventory and sales performance.
3) Checkout process
Make sure that you list down all necessary expenses, which may include hosting fees, licensing fees and acquisition costs through advertising (Google Ads, Facebook Ads, etc). Next, define the price for each item. Finally, clarify how many stages in the check-out process you want customers to pass through. The less, the better.
4) Website content
Ensure that your information is accurate, updated and helpful to your audience. Your clients require a clear, easy-to-understand and detailed text, so try not using long sentences or even academic terms and jargons in product descriptions or any part of the website.
Take note that a consistent and distinct message are the factors that make a common business into a real brand. Your brand needs to be speaking in a unique voice if you want to be heard and stand out in your industry.
5) Search engine optimization
Sales are absolutely an important part of running an e-commerce website. SEO is a must if you want to boost your reach, sales as well as outpointing your competitors. It helps your website show up when someone searches for your products/services and therefore enhances your visibility and the possibility of sales. Make sure you should not do any seo mistake.
A higher rank on the search results page means higher customer reach. Make sure that your web hosting provider has this service before using their e-commerce website builder to put your business online. You can take advantage of the available plugins to boost site functionality and its overall effectiveness.
A well-designed website with strategic planning will result in better brand identity, traffic, and an increase in sales potential. While it’s true that creating an e-commerce website requires a lot of time, effort, and expense, a good one can foster sales and engage long-term customers that your business needs. 🙂