Search engine optimization refers to best practices employed to increase traffic quality and quantity to your website. Search engine optimization has a broad scope that includes PPC, Off-Page, On-Page SEO, Content optimization, keyword targeting, and more.
On Page SEO Techniques for Higher Rankings
On-page optimization is a crucial element of search engine optimization. Here we have discussed a few tips to optimize your website with on-page optimization.
Focus on High-Quality Content
Content remains king in the field of search engine optimization. A website cannot survive the online race without high-quality content. Many people wonder what high-quality content means. Here is the explanation.
- The website pages should have original content (images, presentations, articles, info-graphics, and comments). It should not have any rewrites of copies of articles on other websites.
- The content should be useful to the target audience. You shouldn’t post it for the sake of filling pages.
Optimize Meta Descriptions and Meta Titles
When search engine bots index your pages, they read the page title and description of the page. It helps them understand what the page contains.
Every page must have a unique title that will help the search engine and users understand what the page is all about. For example, “On-page optimization techniques” is a better title than index.html.
You need to add target keywords at the beginning of the page title. It does not give you freedom for keyword stuffing in Meta title and Meta descriptions. The keywords should look natural in the Meta title and descriptions.
URL optimization is part of maximizing SEO. The URL has two parts- the domain and the slug. The slug refers to a section that comes after the permanent link. For example- https:/reliablecoaching.net/SEO-studies. In this part, the SEO-studies are referred to as a slug.
A good URL will have less than 255 characters and have hyphens separating the URL’s different parts. Here are some best practices to follow for URL optimization.
- Use categories- it will help users and search engine find the content faster.
- Consider a breadcrumb menu to make navigation easier.
Internal and External Links
The link profile plays a crucial role in search engine rankings. Google gives weightage to authority links as it works to improve user experience through value addition. The page should have a clearly defined internal and external link structure.
When you include good quality external links, search engines will reach that page and also read it. If the linked page gives additional and useful information about the subject, it is a plus point that will increase your page ranking.
Internal linking is also essential as it tells search engines where the important pages are on your website. Some of the best practices to follow are
- Don’t limit the use of keywords to internal links only.
- Add internal links that are useful to the visitor.
- Don’t add more than 15 links on a page.
Page Loading Speed
All Internets related entities are working to make the web faster. The ISPs offer higher upload and download speed to the user, Google is also putting efforts to make its server faster. In simple words, you need to play your part by improving page loading speed.
To increase page loading speed, optimize the images and focus on the loading speed of different page elements
Do you know 74% of users access the Internet through their mobile devices? A desktop site will not load properly on a mobile device. You need to invest in a mobile-friendly website design that functions optimally on devices with small screens.
Google offers mobile-friendly tools that allow you to check potential problems related to mobile-friendliness and allows you to fix them. If your website has a responsive design, you can leave your worries of mobile-friendliness aside as it is covered.
To sum up, on-page optimization is crucial for higher search engine rankings and can boost your rankings significantly in lesser time.