As a marketer, you know that generating leads, attracting prospects, and building a solid sales pipeline is crucial to your company’s success.
However, deciding how to accomplish those objectives is a little less clear-cut, and many companies are still struggling to execute consistent lead generation strategies. With these tips, you can generate leads and land the perfect client.
1] Get Acquainted With Your Target Market
Who’s a good lead and who isn’t? What type of customers are you looking to attract? An effective way to determine your ideal audience is to audit your current customer base. What are your customers’ most common characteristics, and what industries do they work in?
Who are the decision-makers, and what problems will your products help them solve? By learning about your target audience, you can develop marketing materials that resonate with them.
2] Make Sure That Your Sales and Marketing Teams Work Together
Your sales efforts shouldn’t be done in a vacuum. While your marketing team may come up with the world’s best lead generation strategy, if your sales team isn’t on board, it just won’t work.
Get everyone together and establish common lead generation goals, set some objectives, define a target, and agree on lead definitions before coming up with any campaign ideas. When these things are mapped out early on, blame-shifting is largely avoided.
3] Consider the Obvious
Marketing is a creative profession, and it’s all too easy to get swept away in that creativity. The pros are great at designing clever messaging and marketing campaigns, but sometimes, the basic components of lead generation fall by the wayside.
Almost all companies have websites, but many firms simply use them as online PR channels, neglecting their brand-building capabilities. Make it easier for your potential clients to explore your solutions once they’re on your site; include a strong call to action as well as multiple landing pages and lead capture forms.
4] Don’t Go for the Hard Sell
No one likes an aggressive sales pitch, least of all your prospects! By changing your focus from selling to education, you can make the buying experience a little more pleasant. Whether a site visitor is searching for a home or commercial services, they have the same goal: meeting a need and solving a problem.
While no one knows everything, a little bit of education will help your prospects understand their issues better. By giving them the information they didn’t previously have, you’re positioning yourself and your brand as experts in the field.
5] Be Consistent
Lead generation is a long-term goal, and you shouldn’t give up if results aren’t immediate. One of the biggest mistakes among marketers is to quit too soon. When attracting top clients, discipline and activity are crucial.
Be a part of the market each day, and remember that not all decision-makers are working on your timeline. By bringing your marketing content to potential clients when and where they are, you’ll meet them when they’re ready to engage.
6] Measure Repeatedly
The best marketing strategies are useless without metrics. What’s working and what isn’t? Where’s your site traffic coming from, and what draws their interest? What turns a visitor into a lead, and which lead sources to generate the most sales?
Revenue is the ultimate measurement of a marketing initiative, and with CRM and marketing automation tools, it’s easier to efficiently and accurately measure ROI. Visit us online to get pricing details for Hubspot and its suite of tools.
Making sales is tough enough without having to worry about bringing people to your site and turning them into leads. However, with the tips in this guide, you’ll find it easier to attract leads and turn them into clients.