No matter what kind of business you own, having an online presence is a good idea. The world is moving rapidly, and keeping up with the latest digital trends will only serve you well in the long run.
In fact, in 2020, about 73% of US customers reported searching for a local business online.
So, if you don’t really know how to promote your business online, it can stop you from progressing. But don’t worry because this article will show you some really creative ways!
Create a website
The best thing about websites is that you won’t need to know anything about fancy coding to create one. There are lots of website-designing tools on the internet, and you can simply ask a website designer to do it for you at a nominal fee.
After the basic layout has been made, you can add additional elements to really make your site pop.
As you get started on making an online footprint through your webpage, focus on creating pages that reflect your brand value, products, and services.
Make sure that customers can clearly read everything on the site by using large fonts and contrasting colors. Further, add as many pictures as possible to make it visually appealing.
Build a strong email list
While it’s good to make use of developing marketing strategies, email marketing still claims one of the top spots when it comes to good promotion ideas.
If you have a strong chain of email lists, it can really take your brand from a small one to something much bigger.
Collect as many email addresses as possible, starting right from the IDs of prospective clients to people who have attended your store opening.
Consider offering them a promotion or a flat 10% discount the first time they buy from your store by writing down the details in the mail. Then, after you have enough email addresses, it’s time to maintain a steady flow of communication with them.
Start an online PR campaign
An online PR campaign is useful if you want to make your brand known in the digital world. But first, you’ll have to focus on highlighting a specific aspect of your business or one of its products.
For example, a PR campaign will be perfect if you’re opening a new branch in a different city or launching a new range of products.
Your campaign can highlight who the guest of honor will be and how they plan on collaborating with your brand.
Ask a local influencer to first post a few videos or posts containing cryptic messages related to your brand that will trigger your audience’s curiosity.
Next, target your audience base to see who will be the most interested in the campaign.
Have a blog
A blog is always relevant to people who love reading about a company and how it came to be. Maintaining a consistent blog can make interested people feel like a part of your online family.
Start writing about how you got the idea to develop your company and why you chose the products that you sell. Next, write a separate article about why people should purchase from your brand.
If you’re not confident about writing articles yourself, you can always ask the marketing team to develop their own ideas.
Or, take the help of guest blogging services where a famous writer or blogger will be able to share their thoughts about your products and leave positive feedback.
This will help your business gain more exposure and reach out to more prospective customers with catchy and convincing phrases to make customers try out your services. They also use keywords wisely to make the posts about your brand rank better.
Develop a YouTube channel
YouTube has become an immensely popular channel, with brands making all kinds of promotional posts.
If you create a channel containing helpful videos about how to use your products, your audience will stay updated with the latest news.
Or you can even post a video about the challenges you faced while starting your brand in that industry.
Make your stories unique so that your customers can resonate with your content. You don’t always have to post overly-emotional things but do maintain a certain quality.
To succeed with YouTube content promotion, you’ll need to understand what people in your client base want to see.
Optimize your website
The first thing that you need to optimize online is your website. Next, you must be familiar with SEO or Search Engine Optimization.
This is the process of making sure that your target consumers find the content you post online easily discoverable when they search on Google or other platforms.
For example, if your company sells clothes, you should optimize your site in such a way that your web page pops up the moment someone searches for “clothing,” “apparel,” “baby clothes,” or “style.”
A keyword search can help you find the most relevant words that your consumers will enter in the search engine, further developing your SERPs.
Try out Google Ads
Using Google Ads for your search engine market is another useful tool. If you have enough budget, you can bid on keywords that will help your page to appear right at the beginning of the search results page on Google.
Basically, SEO mostly helps you get into the top spot, and upcoming brands often compete to earn that spot.
However, no matter how much you pay, Google Ads will still show up first, so that’s just something you’ll have to compromise.
Google Ads is often an easy way to ensure that more and more people get to know about your content without you having to spend a ton of money on offline promotional campaigns.
Over to you…
These are some of the most basic ways in which you can use digital platforms and software to boost your company.
But often, it takes a bit of time for your company to actually see any positive results. So remember to keep working on your brand and stay patient. And you will eventually notice the effect!