In retail, you will find that a lot of products will include swing tags. There are many reasons for this. Namely, it is a way for you to communicate with your customers and make a statement. Of course, you are telling them the price of an item.
But, you are also getting the opportunity to share your brand. But, if you have never designed a swing tag, it is important that you take some time to learn about them first. It may not be as easy as you think. So, here are some tips on designing a swing tag for your brand.
What is a Swing Tag?
First of all, do you know what a swing tag is? Simply, this is an element that is often added to products. It can also be referred to as a label or hang tags depending on what country you are in. Often, a swing tag will be simply in what materials it is made of. It can include being printed onto paper and attached to the product by string or a clip.
If you are thinking of creating a swing tag for your products, know that one of the most important things is to have them professionally printed. This is going to make sure that your design stands out and looks good.
Make the Design Unique
Remember that swing tags are going to be reflecting your brand. This means that you want to put in a lot of effort when it comes to design.
You are going to have competition out there and your swing tag is an opportunity to stand out from the crowd. You can choose everything from the shape to the colour and this is going to tell a story about your brand. Take some time to think over what you want your design to show.
For example, a good way to make your swing tags stand out is to consider a print finishing service. in other words, you can add the wow factor to your swing tags. You can make them a matt, gloss or even a velvet finish to add the final touches to your design.
This can allow customers to touch and explore your tags, making it stand out from the competition. Just make sure that the design is something that runs parallel to your brand message.
Know all the Important Information
If you have never designed a swing tag before, you might not be sure what to include on them. Indeed, there is a lot of important information you want to include since this is a point of sale tool.
First of all, you are going to want to have your brand name and logo on the swing tag. After all, this is a marketing tool that people need to know where they are buying from.
It is also beneficial to include a tagline, which is going to demonstrate what your business ethics are. You can also choose to include a story if you feel that it is going to reflect well for your business.
In addition, social media handles are beneficial so there is a type of contact for the customer. Of course, you want to include important details on the product the person is buying too. This includes the price, any care instructions and fabric compositions.
Research Your Customers
When you are designing a swing tag, you want to create something that you love. After all, it is going to be attached to all of your products and represent your brand.
But, you have to remember that the most important thing is making sure that your customers love the swing tags and they are able to gain good information from them. You also want to make people intrigued and want to learn more about you.
In order to have success with the swing tags, do some research on your customers. Find out about elements that they like and try to include them on your swing tags. For example, if you have a lot of younger people purchasing your products, it can be beneficial to have social media hashtags and profiles on the swing tags.
They are more likely to Tweet about you or post an image on Instagram. If you have customers that like a bargain, perhaps you can include a first-time customer discount on the swing tag. Again, with some research, you are going to be able to find elements that your customers like and you can include them on the design.