Having a professional and comprehensive website is very important if you run your own business. Designing your site can be an intimidating process to say the least, but these top tips should help you to get started.
1] Have a Clear Goal
The first thing that you need to do is make sure that you have a clear goal. You have to remember that every website is different because they each serve a different purpose.
For example, some are designed to encourage people to buy products and others are meant to provide information about services or offerings. Before you create your site, you have to understand what the purpose of your site is going to be.
2] Write your Content
You need to have an idea of what you want to say. It helps to write down some ideas or to even have a blueprint of the pages you want. When you have done this, you can then get a professional to write it for you, or you can even have them polish it. Either way, you need to understand your basic message so that you can later expand on it when the site’s been made.
3] State your Purpose
When you have found the goal of your site and a basic idea of the content you want to write, you then need to focus on putting it all together. Make sure that the content you have isn’t too long-winded and try and keep it short and snappy as much as possible.
Website visitors don’t often spend a ton of time reading through pages upon pages of content, especially if they are only trying to find basic information.
For this reason, you need to make sure that you condense your content so that the important points can be found with ease. If your visitors choose to read on, they can but at least they won’t leave your site out of sheer frustration.
4] Call to Action
As mentioned earlier, it is important that you set a clear goal for your site. One way for you to make sure that this goal is achieved would be for you to have a call to action. For example, if you want your customers to sign up on the main page, consider adding a form.
If you would rather them shop through your latest products, then have a slideshow that your customers can flick through as soon as they land on your site. Little things like this can make all the difference to your conversion rate and they also make the goals that you have set much easier to achieve.
5] Page Hierarchy
When you establish your business website, you need to make sure that you have a good level of page hierarchy. If you are building your own site, it helps to have a very simple format. This can include a home page, service page and about page.
If you provide many services on the other hand and want to focus on getting ranked, it may help to have a page for each individual service you provide. Either way, page hierarchy will give you the chance to organise your site without having it flooded with pages.
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6] Draw Inspiration
If you just aren’t sure how you want your site to look or if you want to have it read consistently then it’s a good idea for you to look at other businesses you really like. This will help you to draw inspiration and it will also make it much easier for you to get your ideas down.
7] Buy your Domain
It doesn’t matter if you are building your own site or whether you are having someone else build it for you because you have to make sure that you buy your domain name. Some website providers will give you one for free, but it will have a tagline or their own name as an extension.
You’ll want to avoid this where possible, so do your research and find a provider who is able to provide you with an affordable domain name without too many catches.
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