For most startups, mastering social media seems like a pretty daunting task. Not only does it require education on what you do and who you are but an effective means of actually bringing customers on.
How to Use Social Media to Attract Customers?
That can be a pretty challenging feat, which is why we’ve provided a few helpful examples on how to not only generate an audience but obtain more customers as well. Check them out below:
1] Create A Hub For Content
As a startup, your most likely going to require educating your base on quite a bit. From what you do to why you started, new companies are often faced with a lot of questions to win over new users or customers.
Having a central hub for that beyond your social media is important, as it’s both where you want to direct your audience for education as much as you do for entertainment. However, first, that comes with developing a content strategy.
Content strategy is how the mix of content you’re going to produce will provide a central idea or message. While this includes the copy on anywhere from your homepage to the FAQ, one primary place is your blog, which as noted by SnapApp, is what 45 percent of marketers say is their top priority.
Come up with some overarching ideas for content that you want to express, as well as how your strategy will showcase both your product and brand, including if you’re going to use mediums like photography, video, infographics, or even interactive materials.
The overarching goal is that all of your content can run full-circle, maximizing your investment while educating and entertaining your base.
2] Social Tools Are Your Friend
While most of us know what social tools are, using them to build an effective marketing strategy is an entirely different ball game.
After all, approximately 7 out of 10 hashtags on Instagram are branded (according to SproutSocial), which begs the question: how useful are strategies like hashtags and geotags? Well, it depends on how efficient you are with them.
No one likes ‘spam’ like posts with multiple hashtags all over the place, as it cheapens the content; however, having some in there is an important.
We recommend that three to five is the limit, depending on the type of audience you’re trying to attract. For example, if you’re at a FinTech event located in Raleigh, NC, then using #fintech or #raleightech would be fine while using tags like #tech or #money might be too broad and run the risk of attracting an audience that could spam your page.
Remember, social media is a lot about curation, which is where tools like geotags and hashtags are going to be clutch.
3] Know Your Audience
Another important aspect of generating revenue using social media is by knowing who your audience is and why they’re willing to gravitate towards your startup.
For example, if you’re a food delivery startup going after Gen-Z, then Instagram would be your best bet because as noted by DreamGrow, 90 percent of Instagram users are younger than 35.
Not only does studying your audience help you gain real Instagram followers, but bring about a more accurate group for your sales pipeline.
A big part of knowing your audience is getting down to the specific niche categories of your brand. This includes using details like what type of photography you should use or the design schemes that will evoke a reaction, especially as a member of a certain subculture.
Granted, if you’ve been working in your industry for a while, then this will be largely intuitive, honing in on what you already follow. From there, it’s all about analyzing behavior in trying to drive home the sale.
4] Encourage Action
Finally, if there’s one component that will always help drive home customers from your social media to your primary sales channels, it’s implementing a call-to-action.
In fact, according to Protocol80, adding a CTA to your Facebook page alone can increase click-thru rates by 285 percent, which is a pretty staggering figure considering the amount of engagement you could receive on other platforms. However, as not every post can be a CTA, you need to be strategic about when and where you use them.
As you’ve probably seen before, the most popular CTAs on social media generally involve an action to a specific page on a website, for example, “swipe up to buy” or “click the link to learn more,” which are generally effective.
While the structure to those is all pretty similar, the actual content of each should be different, honing in on how you can conduct A/B testing that efficiently measures results.
Although it won’t be perfect at first, the more you practice with CTAs, the more likely you’ll start landing better sales from social long-term.
What are some ways you’ve found effective in generating more customers via social media? Comment with your answers below!