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How to Build a Great Website by Designing for Emotions

If you need to have a custom web design Los Angeles, you may be wondering what attracts customers and what makes for a successful website. A current trend is to get way from bland, emotionless websites and work with websites that work to elicit emotions from their visitors.

The way to do this is through emotional intelligence that is, designing the website to evoke humor, happiness, or some other emotion through the design of the website. Your website is then connected to that emotion which in turn elicits a memory. If you can provide a website that is stimulating and enjoyable, your visitors are more likely to continue to visit your website.

Website by Designing for Emotions

Is Your Website Just Functional?

There are many functional websites out there. You’ve seen them. They’re usually created with a portfolio WordPress theme. They work okay and they do the job. But they just do the job. They don’t have personality and they don’t evoke an emotion. They don’t entertain their prospective customers.

Look at some successful websites. Many have personalities such as Photojojo or Mailchimp. With Mailchimp, the website has a personality called “Freddie the MailChimp” which has witty write-ups and even humor. If you enlarge the browser too far, Freddie’s arms pop off. People sometimes go to MailChimp just because they enjoy it.

What Emotion Should Your Site Evoke?

The emotional intelligence of your website design should evoke one of the following emotions:

  • Anticipation
  • Attention
  • Expectation
  • Joy
  • Pleasure
  • Surprise

Website by Designing for Emotions

These emotions are brought to the potential customer in the form of an emotional carrier. Emotional carriers include:

  • Dissonance
  • Humor
  • Recognition
  • Tone of Voice.

For example, you can use humor to bring joy and surprise to the reader. You can add recognition to help the prospective client make connections to certain connections to products you sell, thus causing a certain level of expectation.

Will Your Customers Like Your Emotional Web Design?

You won’t please all customers with your web design no matter what you do. You can only hope to cause an emotional reaction that will cause them to return and purchase products or read your website. Because the Internet culture is heavily steeped in social media, more and more people are expressing themselves to the world. Unlike previous notions of privacy, people talk about almost anything on Facebook, Twitter, G+, and blogs.

Their disclosure raises a certain expectation for your disclosure. Even if your disclosure is simply an Internet persona, people hope to learn something about you, your business, and your personality. By creating a dialog with your customers, you engage their interest and cause them to invest their time in what you have to say. They are likely to purchase from you and be a repeat customer.

Would You Like to Know More?

If you’d like to know more about emotional intelligence and find out how you can get custom web design Los Angeles, contact us at At, we know how to integrate design concepts across multiple platforms.

We understand that your promotion doesn’t just stop at the web design. We have packages for those interested in promoting your business through social media, through word of mouth, and other innovative ways. Contact us today.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.