Marketing is one of the major aspects of a business. Without it, businesses go nowhere. How can you sell anything until people know about it? Even if you have the best product on the market, you will not be able to sell it until there are buyers, and how do buyers find out about a product? Via marketing.
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Cost-Effective Ways To Market Your Business
There are many ways to market a business but only a few are affordable. Technology has rapidly evolved in the last few years, and things have only improved with better and more affordable ways to promote businesses, especially online businesses.
So, without further ado, let’s have a look at 5 affordable ways to market your business:
1) Improving SEO Of Your Website
According to Hubspot, 61% marketers believe that SEO is the most important thing when it comes to number one priority. This is because SEO is one of the most effective strategies that can boost a business.
SEO helps to turn your business into a brand by improving your ranking on search engines. It is of utmost importance that you rank good on Google because Google receives more than a 100 billion searches in a month, as per Mashable.
SEO is important because creating quality content is one thing but marketing it before the audience is another. You need to get your message to as many people as you can and that’s what SEO is all about.
When your business’s SEO is on point, you will have an increased engagement and will get a good amount of audience directed to your website.
The worth of written content cannot be overstated. Despite all that is said about blogs, they still help businesses grow. But, there are a few things that you need to keep in mind for blogs to work.
For example, if you’re running a business of fashion accessories then your blog should speak about fashion accessories. This is how you can drive a targeted audience towards your business and increase your sales. Most importantly, starting a blog won’t cost you much. All that you need is a domain and hosting.
According to a research, companies who post more than 16 blogs a day gain 3.5x more traffic than the ones who post 1-4 blogs daily. But, make sure that the blogs are relevant, original and high quality with proper multimedia.
3) Social Media
The purpose of social media is simple, to connect people. Businesses can use this to their advantage and attract a huge amount of people. In fact, maintaining a social presence aids in building a brand name and open new paths for a business.
- Facebook: The popular social media sensation, Facebook, is a platform that connects billions of people. Around 74% of people have stated that they use Facebook for business purposes. It sure started as a social networking website but today, with tools like advertising, live video feature etc., Facebook has created amazing opportunities for businesses to grow. Marketing on Facebook isn’t expensive and by spending a few dollars you can market your brand’s name to the world.
Videos have more engagement tendencies than any other. In fact, according to Hubspot, more people prefer to watch videos than read content.
You can simply create marketing videos and have it posted on YouTube and other video channels to invite more audience. They can even be sent through emails. Click here to learn how to send videos through email.
Videos need to be professional and made using a high quality camera, but they must also be relevant and promoted properly.
Marketing your business via emails is an effective strategy. You can create an email list first that targets relevant people and send them emails making them aware about what’s new about your business.
Adapting to these 5 ways to market your business will greatly help you grow.