We are in tough economic times and for many businesses, attracting new customers and getting new business is a constant challenge. And that is for two main reasons, firstly the economy and second, because of how marketing and advertising have changed. With Traditional Advertising Mediums such as T.V, Radio, Billboards, Newspapers, and etc.
It is very difficult to make sure you get the right message in front of the right audience at the right time. But with Search Engine Marketing (SEM) you can guarantee that all three of those come together. Before we get into the benefits of SEM, let us define what Search Engine Marketing is.
Search Engine Marketing:
In simple words, Search Engine Marketing (SEM) is a cost-effective way to target the correct audience at the correct time. Let us understand SEM with an example: Suppose you sell oranges at your store in New York City and Mr. Orangesie from New York who happens to be sitting at his computer starts to get a little hungry.
He types into his search engine “Where to buy oranges in New York City?”. Clearly, Mr. Orangesie is the right audience and now is the right time to connect him to your marketing message.
Search Engine Marketing allows you to get your message in front of Mr. Orangesie at the very moment he is looking to buy some oranges and because it is all digital the entire process from search to click to purchase is 100% trackable.
Using Search Engine Marketing not only increases the visibility of your ads to the right audience but also increases the traffic on your website.
Benefits of Search Engine Marketing to your Business:
If done correctly, Search Engine Marketing will offer huge benefits to your business. Here are some of the benefits of SEM:
1] Target audience at the right time:
Researches show that about 90% of people who are searching on google know exactly what they are looking for. For example, someone who wants to buy a particular phone will search for that particular phone in google.
By using SEM, you can get your ads and content in front of a highly engaged target audience, who are looking for things your business has to offer, that too for a low cost.
2] Easy and quick to set up:
SEM campaigns are quick and extremely easy to set up. Even though it may take some time until you can see how effective the campaigns are, they are highly flexible and can be set up within a few hours.
3] The process is measurable:
Since the entire process is digital it is completely trackable. SEM allows you complete analysis of the campaign so you can optimize your keywords, the money you spent and the content you use.
No matter what your goal is, Search Engine Marketing tells you exactly how much value you are generating from the campaigns and will help you take proper decisions when it comes to budgeting.
4] Raising Brand Awareness:
Search Engine Marketing not only helps you to generate quality traffic into your website but can also generate brand awareness as well. The higher your service ranks in the search engines, then more likely it is that the customer will visit your website and prefer your services.
It might take time to get the maximum attention of your audience but in the end, it is completely worth it.
Even if you have a small business, and you are looking forward to getting exposure and to attract new customers you should do proper SEM to your website.
We Hope our article has helped you understand more about Search Engine Marketing. Please share your thoughts on the comment section below!