As technology itself rapidly changes and develops, the digital world is also undergoing a number of various changes in order to keep up with the ever evolving tech. In order to ensure that your business stands out and remains relevant in such a fast-paced world, it’s important that you keep any websites you may have up to date and as relevant as possible. Although this may seem complicated, updated technology also offers a greater range of means with which a site can market itself to a larger and more diverse user pool. We’ve put together a list of some of the must-have B2B website elements this year.
Business B2B Website Elements
For the best results content should be kept to a minimum, and any content which you do include should be relevant to your site and the services offered. Irrelevant or annoying filler has no use in attracting new customers, so it’s important to avoid the urge to use content to advertise your products and talk about them in terms of how handy or useful they are. Avoid putting a limit on the ways in which your content is delivered as this will only serve to limit your customer base. Instead, content should come in the form of blogs, articles web page copy, case studies, videos, demographics and more.
Dynamic Start Page
You should provide potential customers with multiple ways in which they can reach your site, whether it be through hyperlinks on other sites, marketing campaigns, or PPC ads. When visitors end up on your site they are often directed to a landing page, and a compelling landing page is something that is bound to hold the attention of the visitor and encourage them to learn more. Good web design agencies know that a great landing page design is often the different between a visitor sticking around or staying for just a few seconds. Click for a list of web design agencies you could employ to create an interesting and attention-capturing landing page for your site.
Integrated Social Media
Social media is a platform that is definitely here to stay, and it is easy to place buttons on your site that allow users to go directly to your various social media places. The vast majority of content management systems offer a number of plugins or templates that allow for convenient, direct social media connections, and all you will need is the web address of the specific social media page that you are linking it to. Social media should be viewed as an additional channel of communication for your business, and is also a great marketing platform where you can update followers with new products and services in real time. Using social media provides you with a way of extending your online presence beyond the confines of your website.
Are you a web designer with insightful advice to share? If you’d like to add any further ideas to this list regarding must-have B2B business website elements for this year then we’d love to hear from you – leave your response in the comments below. :D