If you’re using Instagram video ads, they’re a great way to promote your brand and products. But without proper optimization and targeting, it can be challenging to reach your target market through these commercials.
That being said, there are certain tips that you can follow in order to improve your results with Instagram video ads. Here are five of them.
Pick the Right Video Format
There are many different types of videos that you can create for advertising purposes on Instagram. While most professionals agree that square videos tend to perform better than landscape ones, it ultimately depends on what type of content you have available for creation and what kind of message you want to send with your commercial.
If you want to show off a product in use, for example, then a landscape video may be the better option. However, if you’re simply trying to tell a story or get a message across, then square videos are typically more engaging.
Choose a Single Purpose for your Instagram Video Ad
Focus on only one objective at a time when running Instagram video advertisements. Your company’s overall aim will determine the goal you choose. Focus on increasing traffic to a conversion-optimized landing page if you want to increase sales.
If you want to improve your brand image, create a video that positively reflects your business, and work on increasing as many views as possible, focus instead on driving more attention to your brand.
Improve the Quality of your Instagram Video Ad for Feed Consumption
If you want to improve the quality of your video ad, make sure that it’s shot in high resolution and edited professionally. The last thing you want is for your target market to see a low-quality commercial and think that it reflects poorly on your brand.
While there is no hard and fast rule when it comes to the length of Instagram videos, most experts agree that shorter videos are better. This is because people have shorter attention spans when they are scrolling through their feed than they do when they are watching television. In general, aim for videos that are between 15 and 30 seconds long.
Your call to action should be clear, impactful, and easy to follow. If you’re promoting a product, then clearly tell your customers where they can purchase it. If you want them to visit your website, show them in simple terms how to do so.
Create Different Instagram Video Ads for Different Audiences
It is also important that you create different video ads for varying audiences. You may be able to send the same message with several different videos, but if you don’t properly segment your target market, it will be difficult to determine which ads were most effective at driving conversions or clicks.
If you want to improve the effectiveness of your Instagram video advertisements, these are just some of the tips that you should keep in mind. Start using these strategies today and see how much of a difference they can make in your results.
Optimize Your Instagram Video Ad for a Mobile-Centric User
Instagram is mostly a mobile app. Although you can use Instagram on a PC, you can’t do many things that you can with the app, such as post. This is why most users visit the network via a mobile device.
For advertising, you should optimize your videos and landing pages for mobile devices. To see if the video and overlay text are easy to read, publish your video organically on a test page to determine if it’s mobile-optimized. When you’re happy with how the video looks, you may post it as an ad.
Conclusion
Instagram video ads are a great way to improve your brand image and increase sales. However, it is important that you keep in mind a few tips to ensure that your ad is effective. Use square videos, focus on one objective, make sure your video is high quality, create different videos for different audiences, and optimize your video for a mobile-centric user.
While there is no surefire way to guarantee the success of your Instagram video ads, by following these simple tips, you can significantly improve your chances. Always focus on providing quality content that engages and informs your target audience.
