Email marketing is still one of the most effective tactics available, leverage that to increase your sales and engagement numbers.
How to Maximize Sales Using Email Marketing
Increasing sales and engagement numbers is most likely one of the top goals of your company. Each year, you’re tasked with finding new ways to increase numbers and find new ways to leverage the platforms you’re currently using.
Luckily, email marketing is still one of the most effective marketing tactics available and can help you reach your goals year after year without costly upgrades.
By using the platform you already have and adjusting your strategy to focus on a few new areas you can expect to see higher metrics.
In this article, we’ll take a look at a few different ways you can tweak your current strategy to see an increase in your current metrics.
Here’s a quick look at the topics we’ll cover.
- Use mass emails to your advantage.
- Focus on growing your subscriber list.
- Implement an abandoned cart strategy.
- Make sure your emails provide value to your customers.
Reach more people easier than ever before with mass emails and quickly see an increase in your engagement rates.
1] Leverage the Power of Mass Emails
Email marketing doesn’t have to be a time-consuming process. In fact, with the help of the right mass email service, sending messages to larger audiences has never been easier.
You can easily create campaigns and send personalized messages to larger segments in a shorter timeframe right through your Gmail account.
Creating and personalizing mass emails can be as simple as mail merging Google Sheets, choosing the appropriate columns, and sending the message.
Not sure if mass emails provide you with the resources you need? Here are a few features you can expect to see when using a mass email service.
- Personalize content by any segmentation data you have available.
- Review analytics to understand how many people engaged with your campaign and how many messages bounced.
- Schedule mass emails ahead of time and set it to repeat when necessary.
- Set automatic follow-up reminders to encourage responses.
- Create behavior-based campaigns based on previous customer interactions.
Email marketing to larger audiences has never been easier. Mass emails are a great solution for any company looking to increase engagement and boost sales.
The more subscribers you have, the more likely you are to increase both engagement and sales. Continuing to grow your list is always a best practice.
2] Grow Your Subscriber List
This one might sound like a no brainer, but one of the best ways to increase sales is to reach more customers. If you aren’t actively working to continuously grow your subscriber list, you’re limiting your sales potential.
Whether you’re just starting out or already have a substantial subscriber list, you can always be working to attract new readers. For those just starting out, it might sound like a daunting task to build up from nothing, but it doesn’t have to be.
There are a few simple things you can do to quickly start gathering the contact information of your customers.
Here are a few examples of different ways you can encourage people to share their email address with you.
- Run email contests to get people excited about the possibility of winning something.
- Develop lead magnets such as how-to guides, white papers, case studies, or whatever is relevant to your products or services.
- Include subscribe opportunities and pop-ups on your website to encourage users to join your email list.
- Offer incentives such as coupons or discounts for new subscribers.
Growing your subscriber list is the first step in building a more robust email marketing strategy, but you can’t forget to nurture the contacts you already have. It’s just one piece of the puzzle that will help you increase product sales through your emails.
When a customer abandons a cart, you should see it as an opportunity to win them back. Implementing an abandoned cart strategy can help you do just that.
3] Implement an Abandoned Cart Strategy
Did you know that the average cart abandonment rate is 69%? That’s why implementing an abandoned cart strategy is so effective when trying to increase sales numbers.
In most cases, abandoned cart strategies leverage three emails to try and win a customer back. The first email is generally sent within a few hours of when the cart was abandoned, the second within 24 hours, and the third within a week.
This email sequence is designed to remind the customer about the item, or items, the left behind, and encourage them to come back and complete their purchase.
Often, the last email that is sent provides a customer with an incentive or message or urgency around completing their purchase.
Knowing why your customers are abandoning their carts is a very useful tool to help improve your shopping experience.
There are a number of different reasons why someone might abandon their cart, and some of those may be out of your control, but knowing what that is can help you make any adjustments necessary.
Here are a few of the most common reasons people abandon their shopping carts:
- Users may just be looking and are not ready to complete a purchase.
- Shipping costs were higher than they anticipated.
- They were saving items to compare prices with other sites.
- There were technical issues with their checkout process.
Whatever the case may be, you have the opportunity to remind them of the products they left behind via email. If you don’t already have an abandoned cart strategy in place, you’ll quickly see an increase in sales once it’s up and running.
Providing your customers with valuable emails that are tailored to their interests will make a big difference for your engagement rates.
4] Always Provide Value in Your Emails
When sending emails to your customers, make sure you always include something of value to them. Sending irrelevant content that doesn’t appeal to their wants and needs will lead you down the path of more unsubscribes and spam filters.
Sending content that provides value to your customers will provide you with higher engagement rates and increase sales. It will also build trust among your customers and encourage them to continue to open your emails in the future, knowing that it will be something they are interested in receiving.
The hard part here is knowing what your customers want to receive from you. Luckily, there are a few simple ways to gain this knowledge.
First, you can simply ask customers when they subscribe to your email list about their interests and what they want to get out of this relationship.
That lets you know their preferences straight from them and allows you to include them in the proper segmentation groups right away.
The other option is to learn from their behaviors and interactions with your brand. You can start to see patterns and learn what content they engage with most and can continue to send them similar items.
5] Make Email Marketing Your Secret Weapon
Start hitting your sales and engagement goals with the help of your reliable friend email marketing. It can be your secret weapon to continue growing year over year and will allow you to continue to provide customers with the relevant content they want to see from your brand.
So what are you waiting for? Start improving your current email marketing efforts and see the results you’re looking for.